Lotto.com Expands Keno to Ohio, Oregon, and Puerto Rico, Boosting Digital Lottery Access

Lotto.com's Keno expansion into three new jurisdictions underscores the growing importance of high-frequency digital lottery games in engaging players and supporting state revenues.

Chicago Metrowire Staff
Business
Lotto.com Expands Keno to Ohio, Oregon, and Puerto Rico, Boosting Digital Lottery Access

Lotto.com, the first online lottery platform to digitally deliver draw games and scratch tickets, has announced that its Keno game is now operational in Ohio, Oregon, and Puerto Rico. This move follows the successful introduction of Keno in Massachusetts earlier this year and represents a significant step in the company's strategy to innovate lottery participation and increase digital engagement with state lotteries.

Keno is a draw-style numbers game that offers a fast-paced alternative to traditional lottery formats, with draws occurring every 3 to 5 minutes. Players can choose how many numbers to play, how much to wager, and how long to stay in the game, all through a seamless digital interface on Lotto.com and its mobile app. The game is designed to complement traditional lottery offerings like Powerball and Mega Millions, providing a dynamic experience that appeals to both new and existing players.

The expansion into Ohio, Oregon, and Puerto Rico is particularly noteworthy because these jurisdictions collectively generate over $800 million in annual Keno sales, highlighting the substantial market for high-frequency lottery games beyond national jackpots. By bringing Keno to these markets, Lotto.com aims to tap into this demand and offer a convenient, digital way for players to participate.

Thomas Metzger, CEO of Lotto.com Inc., emphasized the strategic importance of this expansion: "Following our successful launch in Massachusetts earlier this year, we are excited to expand our Keno portfolio across North America into Ohio, Oregon, and Puerto Rico. High frequency games like Keno represent an important evolution of our mission to modernize lottery participation while helping our lottery partners reach new and existing players through trusted digital channels."

Customers aged 18 and older in these regions can now access Keno via Lotto.com and the app, where they can order tickets and manage their play from mobile devices or computers. To celebrate the launch, Lotto.com is offering eligible new customers a promotional credit of $3 toward their first Keno order. The promo code for Massachusetts, Ohio, and Oregon is 3OFFKENO, while Puerto Rico customers should use the code KINO. The offer expires on December 31, 2026, and service fees apply.

This expansion aligns with Lotto.com's broader mission to deliver secure and innovative lottery experiences. The company is headquartered in Jersey City, New Jersey, and serves as a lottery courier, enabling player participation in U.S. state lotteries. It is the only Better Business Bureau Accredited lottery courier service and is certified by Gaming Laboratories International and the National Council on Problem Gambling, underscoring its commitment to responsible gaming.

The availability of Keno in these new markets is expected to enhance player engagement and provide additional revenue streams for state programs. As Lotto.com continues to expand its digital lottery offerings nationwide, it remains focused on creating value for both players and lottery organizations.

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