LOOMIS, a healthcare marketing agency, has launched a new advertising campaign for Texas Oncology, its long-time client. The campaign, titled "All Behind You," is based on commissioned research into what patients seek from a cancer care provider. The findings indicated that patients desire a compassionate provider they can trust, one that also leads in innovation, advanced treatment, and clinical expertise. These insights directly informed the creative direction.
Four creative concepts were developed and tested, with "All Behind You" emerging as the strongest platform for balancing Texas Oncology’s medical expertise and innovation with personal connection and empathy. The campaign follows five patients through their journeys, depicting key moments from diagnosis through interactions with their care teams, culminating as each completes treatment and returns to the lifestyle passions that matter most, supported by the care team behind them.
The work introduces a new look for Texas Oncology, including an updated logo, color palette, and messaging. It is launching across a diverse media mix that includes digital, broadcast, print, social, and other channels. Still photography for the campaign was captured by Austin-based photographer Inti St. Clair, helping bring the emotional narrative of patients and care teams to life. For more on LOOMIS's healthcare marketing, visit their healthcare page.
This campaign represents a significant shift in how Texas Oncology communicates its value. By focusing on patient journeys and the compassionate teams that support them, the campaign aims to inspire hope and resilience. The refreshed identity underscores the organization's commitment to innovative treatment options, positioning Texas Oncology to continue making a positive impact on individuals facing cancer throughout Texas.
The collaboration between LOOMIS and Texas Oncology exemplifies effective healthcare marketing in promoting awareness and access to vital resources. LOOMIS is recognized as a leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile, and user experience. More about their approach can be found at theloomisagency.com.
