As the Baby Boomer generation ages, the demand for non-medical home care is surging, yet traditional agency models often fall short with rigid minimums and high costs. Enter LoLo Care, a new marketplace that launched publicly in North Carolina’s Triangle region on September 3, 2026, aiming to give families greater control and flexibility in arranging care for older adults. The platform connects families directly with independent caregivers who provide services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care, with bookings starting at just one hour—no agency contracts or minimum hour requirements.
The need for such innovation is underscored by statistics: AARP and the National Alliance for Caregiving report that 1 in 4 adults currently acts as a caregiver, and by 2030, all Baby Boomers will be 65 or older. Yet families are often geographically dispersed, making coordination isolating and burdensome. LoLo Care’s platform addresses this by offering a central family coordination hub where relatives can share calendars, invite members, and review visit updates from caregivers, ensuring everyone stays informed regardless of location.
Transparency is a core feature, with caregiver profiles displaying identity-verification, background-check status, experience, ratings, and services offered. The platform charges a flat rate of $30 per hour, with $27 going directly to the caregiver—a model that ensures fair compensation while remaining cost-effective for families. For those needing rapid assistance, most care can be arranged within hours, though same-day service is not guaranteed. Already, LoLo Care boasts over 300 caregivers on the platform, ready to serve thousands of families.
The launch in Wake County, including Raleigh and surrounding areas, marks the first step in a nationwide expansion. By bypassing traditional agencies that rely on manual coordination, high overhead, and office rent, LoLo Care eliminates waitlists and missed visits while reducing markup. Unlike unvetted directories that leave families doing the legwork, LoLo Care provides a streamlined digital experience where families choose exactly who enters their home.
Co-Founder and CEO Charles Petrini-Poli emphasizes that the platform “empowers families with greater control over home care, offering flexibility and transparency at their fingertips.” He adds that it “streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place.” This mission is to make aging at home stress-free, dignifying, and transparent for families, while giving caregivers fair, empowering work.
The implications of this launch are significant. As the structural supply gap in home care widens, innovative solutions like LoLo Care could reshape how families access and manage care, providing a more affordable, flexible alternative to traditional models. With its user-friendly interface and commitment to caregiver compensation, LoLo Care is poised to set a new standard in the industry. For more information or to book care, visit https://carelolo.com.
