Agentic TV launched Latinhub.TV on Saturday, September 12, 2026, at a private founding dinner at The Guest House in downtown Austin, positioning the network as a single content engine monetized across every screen the Hispanic audience touches: Roku, retail screens, web, mobile and social. World Mobile Group, a pioneer of sharing-economy, decentralized wireless networks, joined as a Founding Launch Partner, and the two companies have begun field trials of World Mobile AirNodes starting in Austin, Texas, with expansion next to the Bronx, New York, home of Bodegas.tv, the NYC-branded point-of-sale network of Latinhub.TV.
The trials will test decentralized connectivity for the bodegas and small retailers that host the network's in-store screens, laying the groundwork for a combined media and connectivity stack built specifically for the communities it serves. The partnership carries two exclusive elements: World Mobile is Latinhub.TV's sole mobile and telecom sector partner, and bodegas participating in the connectivity trials will gain access to World Mobile POS, extending the relationship from the network into the point of sale.
The significance of the announcement lies in the scale of the market it targets and the persistent gap it seeks to close. The U.S. Latino economy reached $4.4 trillion in GDP in 2024, which, measured on its own, would make it the world's fourth-largest economy, surpassing Japan's, according to the 2026 U.S. Latino GDP Report from the UCLA/Cal Lutheran Latino GDP Project. More than 68 million Latinos live in the U.S., alongside 130 million consumers in Mexico. Yet less than 1% of U.S. online retailers' digital ad spend reaches Spanish-language media. That disparity represents both a major inefficiency for advertisers and a missed economic opportunity for Hispanic-owned businesses.
Latinhub.TV aims to bridge the digital divide, while World Mobile focuses on connecting underserved communities. The two missions meet at the neighborhood store. "World Mobile is exactly the kind of partner this network was designed for," said Eduardo Velasco, CEO of Agentic TV. "Our screens live where the community lives - in bodegas, tienditas and small businesses. Testing World Mobile's AirNodes first in Austin and then in the Bronx means those same locations can become points of connectivity, not just points of sale. Media plus network, in the same doorway."
Charles Barnett, Chief Business Officer of World Mobile Group, framed the partnership as an extension of the company's foundational model. "World Mobile was built on a simple idea: the people and businesses a network serves should have a stake in it," he said. "Latinhub.TV reaches the Hispanic community through the small businesses at its heart, which makes it the natural partner for that model in the U.S. This is a major step towards giving bodega owners not just better connectivity, but a role in the network itself."
As a Founding Launch Partner, World Mobile's brand will run across the Latinhub.TV Roku channel, including Bodegas.tv, reaching U.S. Hispanic and Mexican households and retail screens. World Mobile was presented to the room of founding partners at the Austin dinner, with the celebration continuing September 13 in Las Vegas on the eve of AVANCE Global, ahead of Hispanic Heritage Month. The initiative underscores a growing trend of decentralized infrastructure meeting culturally specific media, potentially creating a replicable model for other underserved communities. For more information, visit latinhub.tv and worldmobile.io.
