The 9th annual LATINAFest, the nation's largest outdoor festival celebrating Latinas in the U.S., will take place on Sunday, June 7, 2026, at Jesse Brewer Park in Exposition Park in Los Angeles. This year's theme, "UNSTOPPABLE," reflects the undeniable growth, influence, and economic power of Latinas across the United States. According to the press release, from 2010 to 2022, the Latina population grew by 5.6 million—the largest numeric increase of any major female demographic group. Today, Latinas represent over 22.2 million women, making up 17% of all adult women in the U.S. as of 2024 and standing as the fastest-growing major female ethnic group in the country.
LATINAFest is rooted in the belief that "Culture Is the New Currency." Co-founder Bel Hernandez Castillo emphasized, "Latinas are not a trend—we are the future of growth. Marketing to Latinas should not be considered a DEI initiative by corporations, it is a strategy that is good for business." The festival serves as a powerful prelude to Los Angeles hosting the FIFA World Cup, positioning the event within a global spotlight.
With over 100 exhibitors and vendors expected, the festival showcases Latina-owned businesses that are fueling economic growth nationwide. According to Forbes, Latina founders are starting businesses at faster rates than any other demographic group in the U.S., a testament to the innovation and resilience that define this community. Co-founder Naibe Reynoso stated, "LATINAFest is more than a festival—it's a movement. We are creating a space where culture, commerce, and community come together to celebrate the power and impact of Latinas."
The 2026 festival will feature a keynote speech by Loriann Serna, celebrity event planner and founder of Wife of the Party, an opening ceremony with acclaimed choreographer Stephanie Stevens, an author's panel featuring award-winning novelist Reyna Grande and Julissa Arce, a panel titled "Breaking the Silence" addressing untold stories within the community, live selling experiences powered by Viva Shop, morning Mayan yoga and wellness programming, art installations, musical performances, tequila and mezcal tastings, and a full day of shopping, food, salsa dance lessons, and cultural experiences for the entire family.
Attendance grew to over 4,000 guests in 2025, and organizers anticipate even greater growth in 2026. The festival is supported by sponsors including Angel City FC, Square, AARP, El Clasificado, LATINATION, Hispanic Coalition of Small Businesses, NAFTA Distributors, Empowered With Gina, Rancho La Gloria, Amigas on Tour, Sazon Grip, and Melrose Bouquets. Community partners include NLBWA-LA and other organizations dedicated to empowering Latina entrepreneurs and families.
Leading up to the main event, LATINAFest will host two major events: Taste of LATINAFest on May 16, 2026, in partnership with METRO, celebrating the opening of the D Line station at Wilshire Blvd. & Fairfax; and the LATINAFest 5K Fun Run on May 30, 2026, sponsored by Angel City, promoting wellness and community. Sponsorship opportunities remain available for brands looking to authentically connect with one of the fastest-growing and most influential consumer groups in the U.S.
