LALICIOUS, the award-winning luxury body care brand known for natural ingredients and elevated sensory experiences, has appointed Carla Restaino as Social Media Manager for its multi-year Holiday Collections initiative spanning 2025–2028. This strategic project aims to unify the brand's e-commerce, production, and wholesale efforts under a cohesive, content-driven holiday roadmap, marking one of its most ambitious digital campaigns.
Restaino, a digital content creator with expertise in high-performing social storytelling and data-led campaign ecosystems, will lead social vision and execution across Instagram and TikTok. She will integrate PR activations, influencer collaborations, and full-funnel Meta partnerships to drive the campaign's success.
The Holiday Collections rollout is structured in three distinct phases. In Year 1 (2025–2026), the campaign launches with coordinated PR mailers, influencer seeding, and synchronized e-commerce drops aligned with inventory readiness. Restaino will partner with Meta to drive conversion-focused paid campaigns during peak shopping periods. Year 2 (2026–2027) expands to include creator-led livestreams, pre-sale windows, and enhanced e-commerce features such as holiday gift guides and product detail page video modules. Year 3 (2027–2028) will feature exclusive collaborations, omnichannel storytelling, and a user-generated content contest to engage loyal fans while reinforcing LALICIOUS's holiday identity.
“Carla brings a dynamic blend of creativity, strategic discipline, and insight into how brands connect emotionally through digital channels,” said Jessica Kernochan, Founder and CEO of LALICIOUS. “Her leadership will deepen our brand's voice during the most important time of year, when over half of our business volume takes place.”
LALICIOUS has been featured in publications like NewBeauty, Lady Clever, and Brit + Co, cementing its place as a category leader. This appointment underscores the brand's commitment to modernizing its digital ecosystem while honoring its artisanal roots and commitment to self-care. The multi-year initiative represents a long-term vision connecting inspiration, storytelling, and commerce at every consumer touchpoint.
