KeyCrew Media, an expert-first real estate media company, has announced a strategic partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated market coverage of Hawaii's commercial real estate sector. The collaboration will leverage Bratton's 40 years of experience advising buyers and sellers across all Hawaii asset classes, focusing on hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity.
The partnership aims to provide investors and operators with actionable insights into a market that behaves differently from any on the U.S. mainland. Through KeyCrew's editorial network, Bratton's expertise will be amplified across a portfolio of publications and syndication partners, including portals and AI platforms, ensuring broad reach to a professional audience.
“We're delighted to be working with Mark and The Bratton Team,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew. “Amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
Bratton leads The Bratton Team alongside partner Mike Perkins, closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership—acquisition, operations, asset management, and disposition—rather than as single-asset-class specialists. They serve Hawaii legacy landowning families weighing when to sell and mainland capital trying to enter a market that is supply-constrained and characterized by unique factors such as ground leases and union operations.
Over the past year, The Bratton Team has expanded its services to include debt and equity placement, most recently selling a Kona hotel and placing the first mortgage with 40 lenders competing for the loan. This hands-on experience will inform the thought leadership and market insights produced through the partnership.
“Since 1985 we've sold hotels, shopping centers, apartments and office buildings in this market,” said Bratton. “Partnering with KeyCrew Media is a chance to share what we've learned with the investors and owners looking at Hawaii.”
Coverage is already underway. KeyCrew's first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced now. Future topics will include multifamily and income-producing assets, as well as a mainland investor's guide to Hawaii.
Bratton's areas of expertise include Hawaii hotel and resort investment sales, hotel financing, debt and equity sourcing, multifamily and income-producing assets, retail and shopping center investment, and guiding mainland capital entering Hawaii. His insights will be invaluable to investors navigating the complexities of the Aloha State's real estate market.
KeyCrew Media is an expert-first real estate media company that conducts hundreds of live interviews every month with operators and expert sources who shape local markets. Its editorial staff turn those conversations into original reporting published across its properties, including KeyCrew Journal, NextAsset News, and Property Innovation Journal. The company reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines.
This partnership underscores KeyCrew's commitment to providing expert-driven content that helps investors make informed decisions in unique markets like Hawaii. By collaborating with seasoned professionals like Bratton, KeyCrew continues to bridge the gap between local expertise and global investment interest.
