KeyCrew Media, an expert-first media company, has selected Anthony Burr, founder of Safety Pickets, as an expert source on worksite safety, construction and civil site hazard prevention, and reusable safety equipment innovation. Burr's expertise stems from developing and scaling a patented solution that eliminates the impalement and trip hazards of exposed star pickets. He joins KeyCrew's growing roster of expert sources across hundreds of markets worldwide.
Through the partnership, KeyCrew's team will work with Burr to co-produce thought leadership and market insights on worksite safety, reusable safety equipment, and the shift from reactive to preventative safety culture. These insights will be published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of Burr's story: "Anthony's story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that's already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we're glad to help make sure the story behind the product is easy to find."
Burr founded Safety Pickets after growing frustrated with plastic caps breaking apart on concreting jobsites. He developed a reusable steel cap that protects workers from the impalement and trip hazards posed by exposed star pickets. The product is now patented in Australia, New Zealand, Europe and the US, has been nominated for Australia's Work Safe Safety Solution of the Year, and is distributed nationally through Bunnings – Australia's largest hardware and trade retailer. Adoption has since expanded beyond construction into civil and infrastructure work, agriculture and equine properties, and councils and parks departments.
"Since that first prototype, we've had one goal – solving a hazard that's hiding in plain sight on almost every jobsite," said Anthony Burr. "Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US."
Coverage is underway. KeyCrew's first articles with Burr examine the founder story behind Safety Pickets, the shift from reactive to preventative worksite safety culture, and the case for reusable safety equipment over disposable plastic caps. Ahead: the Bunnings distribution story, adoption across civil, agricultural, and municipal markets, and Safety Pickets' search for a US distribution partner.
Burr's areas of expertise include worksite and construction safety, reusable safety equipment design, retail distribution and scaling, civil, agricultural and municipal safety applications, and US market entry and distribution partnerships. This partnership is significant because it highlights the growing importance of preventative safety measures in the construction industry and the potential for innovative products to address longstanding hazards. As Safety Pickets prepares to enter the US market, the collaboration with KeyCrew Media aims to raise awareness and facilitate the adoption of safer practices, potentially reducing workplace injuries and fatalities.
For more information about Safety Pickets, visit safetypickets.com. For more about KeyCrew, visit keycrew.co.
