KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce dedicated coverage of the western Finger Lakes waterfront market. The collaboration aims to provide nuanced insights into lakefront valuation, lake-access transactions, and second-home investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the wider region, according to a press release.
Sharman, recognized as a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, brings a unique blend of expertise and experience to the partnership. He has represented roughly 70 transaction sides over the past twelve months, working with both buyers and sellers. His approach emphasizes technical details that significantly impact property value, such as usable frontage, water depth, lot orientation, and shared-access arrangements.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, highlighted the importance of specialized knowledge in waterfront markets. "Waterfront markets are where generic advice does the most damage," he said. "Amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does."
Sharman's background includes a master's degree in psychology, experience as an Accredited Financial Counselor, and 15 years as a senior public affairs officer for the military. This diverse professional history gives him a distinctive perspective on client communication and negotiation. "Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?'" Sharman explained. "These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent."
The partnership will produce thought leadership and market insights published across KeyCrew's portfolio, including KeyCrew Media's properties like KeyCrew Journal and NextAsset News. Content will be syndicated to over 300 publications and platforms, reaching a wide audience of real estate professionals and investors.
Initial articles will examine how waterfront value is calculated on the western Finger Lakes, the impact of Rochester proximity on second-home demand, and the diligence required for shared-access purchases. Future topics will include pricing lake listings, the luxury lakefront segment, and a relocation guide for buyers new to the region.
Sharman's expertise spans several key areas, including lakefront valuation, the value gap between true frontage and deeded access, shared access and easement diligence, second-home investment strategies, and Greater Rochester relocation demand. His collaboration with KeyCrew aims to provide actionable insights for a market where precision is paramount.
