Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition honors her commitment to clients, community, and a higher standard of real estate professionalism. This matters because it distinguishes Poulson as one of the top independently producing agents in the Washington County MLS, placing her among the top 3% of agents in that market. The award underscores that success in real estate is not solely measured by sales volume but also by community involvement, client care, and creative marketing.
The Lighthouse Marketing Institute evaluates recognized agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement. This merit-based approach adds credibility to the honor, signaling to consumers that Poulson has met rigorous criteria. Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. These metrics demonstrate her ability to reach broad audiences, a critical advantage in a competitive market.
Her approach to real estate emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. This blend of professional marketing and community investment reflects the four qualities at the heart of the Institute’s recognition.
The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession. For Poulson, this recognition reinforces her standing as a leader in Southern Utah real estate and highlights the growing importance of a holistic approach to real estate practice. To view Jennifer Poulson’s full 2026 profile, visit the Lighthouse Marketing Institute’s online directory.
