Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been appointed Marketing Chair for Women in HVACR, a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning, and refrigeration industry. The appointment places Ramirez on the organization's Board of Directors, where she will lead the marketing committee responsible for promoting the organization and supporting its communications.
Ramirez brings nearly a decade of home services marketing and growth leadership to the role, along with direct trades experience. Before joining CI Web Group, she worked inside plumbing and HVAC companies, progressing from customer-facing positions into operations and marketing. In her current role, she oversees sales and the customer lifecycle. This background gives her a deep understanding of the challenges contractors face and the importance of connecting with women across the industry.
In her new capacity, Ramirez will lead the committee that handles press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources. The committee collaborates with other Women in HVACR committees to ensure consistent messaging and outreach. Her appointment signals a strategic push to expand the organization's reach and ensure more women know about the resources available to them.
"This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," said Ramirez. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."
Women in HVACR supports more than 1,200 members through networking, mentoring, and education designed to help women connect and advance within the HVACR industry. The organization provides scholarships, professional development, and industry events. Since its founding in 2002, it has grown to become a vital community for women in a traditionally male-dominated field.
Jennifer Bagley, CEO of CI Web Group, expressed confidence in Ramirez's ability to lead the marketing efforts. "I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry," said Bagley. "She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."
The appointment comes at a time when the HVACR industry faces a skilled labor shortage and increasing efforts to diversify its workforce. Women currently represent a small fraction of HVACR technicians and business owners. By elevating a leader with both trades and marketing expertise, Women in HVACR aims to amplify its message and attract more women to the field. Ramirez's role is critical in communicating the organization's value proposition and fostering a more inclusive industry.
For more information about Women in HVACR, visit womeninhvacr.org. CI Web Group, an AI-enabled marketing agency built for the trades, can be found at ciwebgroup.com.
