Jason McDonald Consulting, a consulting agency offering search engine optimization and Google Ads services, has announced new content focused on social media and its expert witness services. The update combines Dr. McDonald's experience as a social media instructor with his work as a social media expert witness. The announcement matters because it arrives as artificial intelligence is altering how social media platforms operate and how marketers approach them, creating new challenges for brands and the legal professionals who must explain technical evidence to judges and juries.
Dr. McDonald, who will teach a digital marketing survey course at Stanford Continuing Studies in January, said social media remains very important even as artificial intelligence rearranges the landscape. He noted that he is wrestling, as an instructor and author, with how to use artificial intelligence in social media without hurting the quality of the output. The newly updated content is designed to help readers understand how artificial intelligence is changing social media, according to the announcement.
The implications extend to litigation. Because social media is so important, many brands collide with competitors online. The announcement cites examples such as trademark infringement on Facebook ads, trademark infringements via search engine optimization or Google Ads, and TikToks that disseminate counterproductive content against competitors or individuals. These cases involve complicated technical processes that are difficult to explain to a judge or jury, and the updated content can help attorneys understand the value of a social media expert when assessing the technical impact of social media.
Dr. McDonald is heavily active on LinkedIn and X to showcase his services as an expert witness in social media. The new efforts are explained in online resources, including updated information on social media available at https://jasonmcdonald.org/social-media/ and information on his services as an expert witness in social media at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/. Robust and updated information on his social media expert witness services can also be found at https://www.seakexperts.com/members/11579-jason-mcdonald.
Artificial intelligence is the subject of another of Dr. McDonald's books, and he is a staunch advocate of using it in social media marketing in a sophisticated way. That is not a trivial task, however, because creating content can be substandard if AI is used without a sophisticated understanding of its limitations. The updated content and the upcoming course reflect an effort to address that gap for marketers, attorneys, and other professionals.
