Jason McDonald Consulting Agency is now enrolling for Dr. Jason McDonald's Winter 2026 course, "Digital Marketing: Social Media, SEO, Content, and Advertising," offered through Stanford Continuing Studies. The ten-week online course begins January 12, 2026, with live sessions on Tuesday evenings from 6:00 to 7:30 pm PT. Enrollment opens on December 1, 2025.
Dr. McDonald, director of the San Francisco-based agency, emphasized the timeliness of the course. "The period after the holidays is a great time to 'get in shape,' and that includes getting one's digital marketing – search engine optimization, social media marketing, and Google Ads – in shape," he said. The course provides hands-on experience with 2.5 hours of live video weekly, office hours, quizzes, and a project. Recorded sessions enable global participation.
The curriculum covers five core areas: social media marketing (Facebook, Instagram, X, LinkedIn), SEO (on-page, off-page, technical), content marketing (storytelling, blogs, podcasts), online advertising (PPC, display ads, paid social), and AI tools for marketers. Students develop an original digital marketing plan integrating strategy across channels.
Dr. McDonald noted that businesses neglecting SEO, social media, and Google Ads risk losing ground to competitors. SEO ensures discoverability when customers search; social media builds visibility and engagement; Google Ads delivers high-intent reach. These channels form the foundation of sustainable growth, providing a measurable advantage. For more details, visit https://jasonmcdonald.org/ and click on the class link.
Dr. Jason McDonald holds a Ph.D. from UC Berkeley and is author of top-selling digital marketing workbooks on Amazon. He also serves as an expert witness in SEO litigation; information is available at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/ and https://www.seakexperts.com/members/11579-jason-mcdonald.
