InHealth Media (IHM), a full-service marketing agency specializing in the health, nutrition and wellness industries, has expanded its team with the addition of Scotty Friedman as Creative Director and Jonah Goldsmith as Social Media Director. These appointments bolster IHM's capabilities in creative production, visual storytelling, social media strategy, paid advertising, and digital brand development, as the agency supports a growing roster of domestic and international brands seeking to increase visibility and consumer demand in the U.S. marketplace.
“InHealth Media has always been about helping brands turn distribution into sales,” said Mitch Gould, founder and CEO of InHealth Media. “Scotty and Jonah bring us additional expertise in two areas that have become increasingly important for consumer brands: high-quality creative content and sophisticated social media marketing. Their experience allows us to offer our clients an even broader range of services under one roof.”
InHealth Media works closely with Gould's sister company, Nutritional Products International (NPI), which specializes in helping international health, nutrition and wellness brands enter and expand in the United States. Gould describes the relationship simply: NPI gets products onto the shelf, while InHealth Media helps get them off the shelf. Through its Evolution of Distribution® platform, NPI provides brands with an integrated path into the U.S. marketplace, including global logistics, market entry, product readiness, regulatory alignment, market positioning, and retail and e-commerce placement. Before products are introduced to U.S. buyers, NPI evaluates formulation, labeling, pricing, and marketing claims for alignment with FDA, OTC, and retail standards. Once products reach store shelves and online marketplaces, InHealth Media complements these efforts by creating the visibility, awareness, and consumer demand necessary to support sales and long-term growth.
Friedman joins IHM with more than 12 years of experience in cinematography, commercial production, creative direction, and visual storytelling. A film school graduate, he previously served as Creative Director at TLF Apparel and has directed and produced visual content across the fitness, fashion, music, and entertainment industries. His experience includes serving as a lead music video director for recording artist BLP Kosher. At IHM, Friedman will lead creative production efforts and help clients develop visual identities and content designed for today's visual and social-first marketing environment.
Goldsmith brings six years of experience in social media marketing, paid advertising, digital strategy, and brand growth, with a focus on health, wellness, and fitness. He has worked with more than 15 seven-figure brands, including BPI Sports, Squeeze Me Skinny, and Kenetik Ketones. Before building his own marketing agency, Goldsmith served as Marketing Director at BPI Sports and Social Media Manager at Squeeze Me Skinny. His background in computer science and web development gives him a unique blend of technical and marketing expertise. At IHM, he will lead social media strategy and help clients integrate organic content, paid media, and digital marketing into their broader brand-building efforts.
Gould noted that the expansion reflects how dramatically the requirements for successfully launching and growing consumer brands have changed. “Getting a product into the United States and securing distribution is only the first half of the equation,” he said. “Brands also need compelling creative, consistent news, social media, digital advertising, and an integrated strategy that keeps them visible to consumers. By expanding the InHealth Media team, we're continuing to build the marketing infrastructure our clients need after their products reach the marketplace.”
Together, Nutritional Products International and InHealth Media provide brands with complementary resources spanning international logistics, U.S. market entry, FDA and regulatory alignment, product readiness, market positioning, retail and e-commerce distribution, public relations, creative production, social media, and consumer marketing. This expansion underscores the growing importance of integrated marketing strategies in the competitive health and wellness sector, where effective storytelling and social engagement are essential for converting distribution into sustained sales.
