Impel, a global leader in Automotive AI solutions, and RockED, a mobile learning platform for the auto industry, have publicly launched the Automotive AI Certification Program. This initiative is designed to equip automotive retail professionals with the skills needed to thrive in AI-centric work environments. The certification, available via the free RockED mobile app, includes over 70 microlearning modules covering core AI concepts, real-world applications, and best practices for using AI to drive productivity. In just four weeks since its limited rollout, 2,000 automotive professionals have enrolled, underscoring strong demand for role-based AI training tailored to automotive retail.
The program also offers an Advanced Automotive AI Certification for managers and executives, focusing on planning and implementing AI strategies. For professionals, the certification provides a catalyst for career development, while for retailers, it aims to improve workforce performance and retention. By upskilling employees, dealers can increase satisfaction, reduce turnover, and drive operational efficiency. Devin Daly, Co-Founder and CEO of Impel, stated, 'As AI reshapes virtually every industry, success will increasingly hinge on how well people and technology work together. This Certification Program was built to equip automotive professionals with the skills and confidence to thrive in that new reality.'
The launch comes at a critical time as AI adoption surges across industries. The program positions itself as the gold standard for AI readiness in automotive retail, similar to Google Analytics certification in digital marketing. Learners who complete the certifications earn digital badges and shareable credentials, which can be added to resumes and social profiles. Matthias Stoever, CEO of RockED, emphasized, 'AI is fundamentally changing how work gets done in automotive retail, and that shift requires new capabilities. This program is about enabling confidence, adaptability, and long-term career growth.' Marco Schnabl, Founder of RockED, added, 'The dealerships that will thrive are those that consistently invest in their people and equip them for the continued transformation of our industry.'
Prior to this industry-wide certification, Impel and RockED partnered to deliver on-demand product training for Impel customers, helping dealers maximize their AI investments across chat, sales, and service operations. For more information about Impel, visit impel.ai. For more about RockED, visit www.rocked.us.
