ICON Smile Studios, the Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, signaling a major step forward in integrated dental care. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, unite the organization's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, ICON Pediatric Dentistry, and oral and maxillofacial surgery—under one roof, allowing patients to receive coordinated, specialist-level care in a single visit.
This expansion is particularly significant because it addresses a common frustration in dental care: the need to visit multiple offices for different specialties. By housing orthodontics, periodontics, pediatric dentistry, and oral surgery together, ICON Smile Studios aims to improve both patient experience and clinical outcomes. Dr. Behl emphasized the importance of this model, stating that bringing together the specialties families need most under one roof is the clearest expression of his vision to provide specialist-level care to every family in Hampton Roads.
The opening of these flagship campuses is rooted in a rich history. The organization's orthodontic heritage dates back to 1960 with Fulton Orthodontics, followed by Albinder Orthodontics in 1970, both of which have become part of the Behl Orthodontics network. Dr. Behl founded his practice in 2010 and has since grown it to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown. His background includes advanced training at Boston University, a Diamond Invisalign provider status, and an Executive MBA from William & Mary's Raymond A. Mason School of Business, which he completed in 2026.
The new model is not just about convenience; it reflects a broader shift in dentistry toward integrated, multidisciplinary practices. Dr. Madan highlighted that when specialists collaborate under one roof, patients achieve better outcomes with less stress. The co-founders are committed to honoring the legacy of the practices they've built upon, modernizing them to serve Hampton Roads families for generations to come.
Looking ahead, ICON Smile Studios plans to expand further, with a location in Hampton scheduled for 2027 and Williamsburg in 2028. This multi-year expansion strategy aims to extend the integrated model to more communities across the region. The Virginia Beach and Norfolk flagships are just the beginning of what Dr. Behl describes as the next 60 years of investing in the future, developing leaders, and advancing specialty dentistry.
The announcement underscores the importance of accessible, comprehensive dental care and the value of preserving a legacy while innovating for the future. For more information about ICON Smile Studios and its services, visit iconsmilestudios.com.
