IBU-tec advanced materials AG is intensifying its push into the global battery market, using appearances at two of the industry’s most significant trade shows to deepen customer relationships and expand its international footprint. The German materials developer presented its battery materials portfolio at the Battery Show in Detroit, USA, in mid-October and at the Battery Show in Greater Noida, India, reinforcing its strategic focus on two rapidly growing sales markets.
At the German Pavilion in Detroit, IBU-tec held discussions with potential customers and received a visit from Michigan Governor Gretchen Whitmer, who underscored the importance of a secure value chain for battery material production in North America. The company noted that its process expertise and technology platform position it well to meet regulatory requirements for battery material production in the United States. The engagement reflects a broader push by North American automakers and battery manufacturers to localize supply chains, creating opportunities for established European suppliers.
In India, IBU-tec spent three days at the German Pavilion in Greater Noida, presenting its product portfolio and holding technical discussions with numerous visitors. The company provided potential partners with insights into its development projects and service offerings across both anode and cathode segments, with a particular focus on lithium iron phosphate (LFP) battery material. Beyond the trade show floor, IBU-tec pursued meetings aimed at expanding its raw material sources, a critical factor for scaling production and ensuring supply security.
The dual presence aligns with IBU-tec’s internationalization strategy and reinforces its position as a European supplier in the global battery ecosystem. The Battery Shows in the USA and India are leading events for the battery industry, attracting international battery corporations, large OEMs, and service providers. This year’s events drew more than 34,000 participants and featured global players such as Siemens, Stellantis, and LG.
Ulrich Weitz, Chief Production Officer of IBU-tec, said the trips allowed the company to deepen existing collaborations and initiate new partnerships. “With this, we are taking our international activities to the next level and reinforcing our claim to be a global battery company,” Weitz said.
The move matters because the battery materials sector is becoming increasingly competitive, with supply chain resilience and regional production capacity emerging as strategic priorities for governments and automakers alike. IBU-tec’s proactive engagement in the USA and India signals its intent to capture share in these expanding markets and to position its LFP technology—a key component for electric vehicles and stationary energy storage—at the center of its growth strategy. The company’s ability to secure raw material sources and forge new partnerships will be critical as it seeks to scale production and compete with larger global players.
IBU-tec, which employs around 230 people, develops and produces innovative materials using thermal process technology. Its product range includes LFP battery material as well as solutions for air purification, resource conservation, and plastic packaging reduction. For more details, see the original release.
