At the 11th Huawei Connect Europe held in Florence, Huawei reinforced its long-term commitment to Europe's digital and green transition, emphasizing collaboration with customers and partners to accelerate the region's twin transition. The event, attended by thousands of industry leaders, technology experts, and partners from around the globe, featured remarks from Italian Minister of Enterprises and Made in Italy Adolfo Urso, President of the Tuscany Region Eugenio Giani, and Mayor of Florence Sara Funaro. Under the theme "Advancing Intelligent & Green Europe," discussions centered on how artificial intelligence (AI) and other digital technologies can drive productivity leaps and sustainable growth across European industries.
David Wang, Deputy Chairman of the Board and Rotating Chairman at Huawei, underscored the company's enduring presence in the region: "As Europe's digital and green transitions continue to progress, Huawei is working with over 5,000 partners to solve real customer challenges through technological innovation. The intelligent world is coming, faster than ever, and industries across Europe are preparing for a major leap in productivity, powered by AI and other advanced technologies. Huawei has been and will remain in Europe, for Europe. Working alongside customers and partners, we are committed to open collaboration to seize opportunities, driving shared success and helping build a more intelligent, greener Europe."
Leo Chen, Huawei's Senior Vice President and President of Enterprise Sales, elaborated on the company's regional strategy: "Huawei is in Europe, for Europe. We dive into local customer needs and turn technology into action to drive Europe's twin green and digital transition." Chen highlighted two key focuses: developing innovative products and solutions tailored to local industry scenarios, and empowering local partners to better serve European customers. To that end, Huawei launched the SCALE framework for Europe, which stands for Scenario-based Solutions, Co-Innovation, Aligned Marketing, Local Service, Consistent Quality, and Efficient Collaboration. This framework aims to help partners innovate around customer needs, integrate Huawei solutions more easily, and enhance service capabilities.
The event also featured insights from industry leaders such as Pierre Francois Rudant, Head of Technology at Auchan Retail; Federico Ascoli, Head of Platforms at Also; Sergio Grassi, Country Manager of Zeliatech and Chief Revenue Officer for Value, Green and Services of Esprinet Group Italy; and Marcel Poser, Co-founder of Screening Eagle Technologies. Their perspectives highlighted the collaborative efforts needed to advance Europe's intelligent industry practices.
Huawei's commitment signals a significant boost for Europe's digital sovereignty and green goals, as the company's partnerships and technological innovations are poised to accelerate the adoption of AI and sustainable solutions across sectors. The SCALE framework is expected to strengthen the local partner ecosystem, enabling faster deployment of customized solutions that address specific regional challenges. For more details, see the official website of HUAWEI CONNECT 2026 * FLORENCE: https://www.huawei.com/eu/events/huaweiconnect-florence. This announcement, covered by Media OutReach Newswire, underscores Huawei's strategic role in shaping a more intelligent and greener Europe.
