HS-Soft AG, a Swiss company that has led the DACH region's bakery till system market for 39 years, has chosen Munich-based FinTech Rubean AG as its SoftPOS partner. The partnership aims to replace traditional card readers by integrating payment acceptance directly into modern till systems, supporting local card systems such as girocard alongside Mastercard and Visa. HS-Soft currently serves over 700 businesses with more than 4,000 till stations, making the integration a significant shift for bakery, patisserie, and confectionery retailers across Germany, Austria, and Switzerland.
The core of the announcement is the elimination of separate card terminals. At many bakery counters, two devices sit side by side: the till and the card terminal, each with its own cable, contract, and maintenance requirements. With Rubean's SoftPOS technology, the terminal becomes an app on the till itself. According to Heiner Schriever, founder and CEO of HS-Soft, this means one less device, lower costs, and the ability for every new till to accept cards immediately without waiting for a separate terminal to be delivered and set up. Customers simply hold their card or mobile phone up to the till screen, which also displays their shopping, speeding up transactions even during morning queues.
The implications extend beyond hardware consolidation. For HS-Soft's bakery clients, the partnership could reduce operational complexity and cost by removing a separate device contract and maintenance stream. It also allows new till installations to be payment-ready from day one, which is particularly relevant for small and medium-sized bakery businesses that need fast, reliable checkout during peak hours. Stephan Kück, co-CEO of Rubean, framed the collaboration as creating a new checkout experience for bakeries and their customers. Rubean's platform is already in daily use in large-scale deployments after years of investment in research and development, and the company says it enables banks and acquirers to use local and global card systems with high availability, scalability, and security.
The deal also signals a broader trend in the payment industry: the migration of card acceptance from dedicated hardware to software running on general-purpose devices. For Rubean, partnering with a market leader in a niche but high-frequency retail segment like bakeries provides a scalable distribution channel across the DACH region. The original release is available via www.newmediawire.com, and more information about Rubean can be found at www.rubean.com. The announcement was distributed through NEWMEDIAWIRE.
