The 42nd Hong Kong International Jewellery Show and the 12th Hong Kong International Diamond, Gem & Pearl Show, organized by the Hong Kong Trade Development Council (HKTDC) under the “Two Shows, Two Venues” format, concluded successfully, drawing some 80,000 buyers from 150 countries and regions. The Diamond, Gem & Pearl Show welcomed over 28,000 buyers from 125 countries and regions, while the Jewellery Show attracted over 51,000 buyers from 140 countries and regions. Jenny Koo, Deputy Executive Director of the HKTDC, noted that buyer attendance from the Philippines, Korea, Australia and Switzerland recorded significant growth, underscoring the shows' international standing.
An on-site survey of 1,509 exhibitors and buyers conducted by the HKTDC revealed cautious optimism: 44.3% of respondents expect overall sales to increase in the next one to two years, while 49% anticipate stable sales. Markets viewed as having good or very good growth potential for jewellery products over the next two years include Korea (73.2%), ASEAN (71.8%), Chinese Mainland (68.5%), Taiwan (65.3%), and Australia (64.1%). For development potential, most respondents plan to explore Europe (20.8%), ASEAN (16.8%), Chinese Mainland (15.3%), Japan (15.3%), and Taiwan (10.8%). Technological advancements in artificial intelligence (66.1%), social media (43.7%), and big data (41.5%) are expected to have the greatest impact on the industry over the next three years.
The World Gold Council led 10 exhibitors from the Chinese Mainland to launch the Hard Pure Gold Pavilion, which became a major highlight. Regional CEO Roland Wang said the show has been instrumental in helping Chinese gold manufacturers connect with international buyers and expand market reach. Sharon Weng of YueHao Jewellery noted that the show provided an ideal platform to expand overseas client base, establishing connections with Southeast Asian markets including Malaysia, Singapore and Thailand. Another Chinese Mainland exhibitor expressed plans to set up an office in Hong Kong to leverage the city as a springboard for global expansion.
Sales exceeded expectations for many exhibitors. Youngeun Kim of Korean exhibitor Soyou reported successfully connecting with potential buyers from the Chinese Mainland, Africa and the United Kingdom, expecting a 30% sales growth. SimStar Asia Limited secured several orders from Europe and the United States totaling millions of US dollars, projecting a 10% increase in annual sales. The Hall of Fame grew by more than 40%. Emre Can of Turkish exhibitor Zen Diamond noted that buyers from the United Kingdom and the United States expressed interest on Day One, highlighting the global appeal of branded jewellery.
The shows welcomed over 50 designer exhibitors, including 10 Korean designers making their debut. A Korean designer exhibitor received new enquiries from Europe, including Poland. The shows also hosted three design competitions, fostering ties between designers and manufacturers.
Global exhibitors tapped into new opportunities, with Uzbekistan making its debut appearance. Fonon Jewelry House showcased gold pieces with Central Asian influences, attracting international buyers. Alisher Romanov, Head of Foreign Economic Affairs, expressed plans to use Hong Kong as a springboard for expansion into other Asian markets, expecting sales of approximately USD 50 million. Another Uzbek exhibitor received a jewellery order worth USD 35 million from a Hong Kong buyer. The Uzbekistan delegation signed a Memorandum of Understanding with the HKTDC and the Hong Kong Jewellery Manufacturers' Association to promote Uzbekistan's jewellery globally.
Buyers sought diverse offerings. Turkish buyer Kasapoglu Jewellery allocated a procurement budget of over USD 900,000 for new loose diamond suppliers. US-based diamond wholesaler David Abraham & Co discovered a one-stop destination for certification, repolishing, and sourcing gemological equipment, meeting with 35 exhibitors in a single day. China National Gold Group Gold Jewellery Co., Ltd. sourced turquoise samples and fine jewellery, with a total procurement budget of USD 200,000. Golden Silver Z.L S.A., a major silver jewellery supplier, confirmed orders exceeding USD 1.9 million.
The HKTDC adopted the EXHIBITION+ online and offline hybrid format, enabling AI-powered business matching through the HKTDC Marketplace App's Click2Match and hktdc.com Sourcing. For buyers unable to attend in person, the show facilitated over 100 online business matching sessions. Additionally, e-commerce partnerships with Taobao Tmall and Douyin generated over 35 million online impressions and sales exceeding USD 20 million. A Korean influencer sourced from exhibitors with purchases totaling close to USD 700,000.
For more information, visit the exhibition websites: Hong Kong International Diamond, Gem & Pearl Show and Hong Kong International Jewellery Show. Highlighted products are available at this link.
