The Hong Kong Trade Development Council (HKTDC) announced that its five concurrent fairs—Food Expo, Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO, and Hong Kong International Tea Fair—concluded successfully, attracting over 520,000 public visits, a record high. Per capita spending reached HK$1,685, reflecting robust consumer sentiment and a strong appetite for gourmet food, healthy living, and quality home products. The trade-oriented Food Expo PRO and Tea Fair drew approximately 20,000 buyers from 64 countries and regions, reinforcing Hong Kong's status as a premier food trading hub.
The fairs, themed 'Live Well · Stay Well', showcased a diverse range of products from over 1,850 exhibitors across 30 countries and regions. According to a survey conducted during the event, 87% of respondents spent as much or more than planned, with over 80% expressing interest in health and wellness products. Notably, 62% were interested in health and functional foods, 51% in supplements, and 40% in wellness products. The survey also highlighted growing interest in halal-certified items and products catering to the silver-age market, indicating potential for future growth.
Smilely Lam, Associate Executive Director of HKTDC, said: 'This year's fairs received an enthusiastic response. Attendance recorded solid growth, and per capita spending reached a record high alongside visitor numbers, reflecting strong market demand for quality food, healthy living, and novel experiences.' She also noted that exhibitors and buyers concluded multiple cooperation agreements, underscoring Hong Kong's role as a two-way trade platform connecting mainland China with international markets.
The public fairs featured themed days, interactive experiences, and exclusive promotions. The Food Expo's Gourmet Zone introduced Hong Kong's first chewy treats market, drawing enthusiastic crowds. The Beauty & Wellness Expo offered holistic experiences, including aroma-emotion testing, while the Home Delights Expo showcased smart home solutions and sleep technology. Exhibitors reported strong sales; Uni-China Group expected total sales of HK$1 million to HK$1.4 million, and Vogue Bio anticipated exceeding HK$1 million, far surpassing expectations.
The trade fairs facilitated significant business deals. The Chinese Mainland premium agricultural products 'Going Global' event recorded intended transactions exceeding HK$1.8 billion. The Xizang Pavilion signed a MoU with a Hong Kong importer, with an estimated annual cooperation value exceeding RMB100 million. Henan Yunong Youpin connected with wholesalers, targeting RMB10 million in cooperation. The Korea Pavilion expanded by 40%, becoming the largest overseas pavilion, and signed a MoU with HKTDC.
Halal food was highlighted, with over 130 suppliers showcasing halal products. Tai Po Chun Hing, a heritage brand, presented halal-certified beef tendon balls and met over 20 buyers from the Philippines, Thailand, and the Middle East, expecting orders worth HK$500,000 to HK$1 million. Singapore-based SBY Frozen Food identified Brazilian beef and chicken suppliers, estimating annual procurement of US$3-5 million.
The Food Science and Technology Zone featured innovations like pet food solutions, attracting strong buyer interest. IXON Food Technology received enquiries from over 200 buyers on the first day, with potential business value estimated at US$500,000 to US$1.3 million. The Coffee Zone highlighted growing coffee market potential, with the Hawaii Coffee Association connecting with over 100 buyers. The Tea Fair introduced new zones, including the 'Tea Lifestyle' and 'Chinese Mainland Matcha Pavilion', which drew buyers from around the world.
The International Conference of the Modernization of Chinese Medicine & Health Products concluded successfully, with over 30 speakers from 11 countries discussing innovation and regulatory policies. The conference, funded by the HKSAR Government's Chinese Medicine Development Fund, aimed to promote global cooperation in Chinese medicine.
The fairs adopted a hybrid 'EXHIBITION+' model, allowing online negotiations until 22 August via the Click2Match platform, extending business opportunities beyond the physical event. For more information, visit Food Expo PRO, Hong Kong International Tea Fair, and other related sites.
