The Hong Kong Trade Development Council (HKTDC) will hold its 13th Think Business, Think Hong Kong (TBTHK) mega promotion campaign at Palazzo Mezzanotte in Milan on 27 November, marking the event’s return to Italy since 2014. Amid the rapidly evolving global landscape and driven by new growth markets—such as the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and Association of Southeast Asian Nations (ASEAN)—as well as opportunities from the Northern Metropolis initiative in Hong Kong, the event offers Italian businesses an opportunity to explore new markets, build partnerships and foster collaboration across Asia.
After successful Paris and Jakarta editions, TBTHK Milan will bring together some 80 representatives from Hong Kong, including government officials, top business leaders, innovators, investors and start-up entrepreneurs, for a day of dialogue, networking and partnership-building with Italian companies keen to expand into Asia. At the event, Prof Frederick Ma, HKTDC Chairman, representatives from the Hong Kong SAR Government and Italian government will deliver remarks. High-profile speakers from various industries will share their insights at the Plenary Session, including Hans Michael Jebsen, Chairman of The Hong Kong-Europe Business Council and Jebsen Group; Bernard Chan, Chairman of West Kowloon Cultural District Authority; Bonnie Chan, CEO of Hong Kong Exchanges and Clearing Limited; Claudio de Bedin, Partner of Justin Chow & de Bedin Solicitors LLP; and Alex Zhavoronkov, Founder and CEO of Insilico Medicine.
The programme also includes four thematic sessions, each focusing on a strategic area that reflects shared priorities between Hong Kong and Italy and offers in-depth insights into practical collaboration opportunities: Finance and Trade, Innovation and Technology, Supply Chain Service, and Creative and Design. These sessions will highlight global economic trends, AI developments, greentech, corporate treasury centres, and collaboration between Hong Kong and Italian design and manufacturing excellence.
Italy is an important trading and investment partner of Hong Kong. In 2024, trade between Italy and Hong Kong amounted to US$8.3 billion, positioning Italy as Hong Kong’s fourth-largest trading partner, export market and third-largest import market in the EU. Italy was also the third-largest EU investor in Hong Kong at the end of 2023, while Hong Kong was the third most popular destination for Italian investment in Asia. As of 2024, there were 200 Italian companies operating in Hong Kong. The most dynamic sectors include fashion and luxury goods, electronics, food and beverage as well as high-value professional services industries. The Asian metropolis offers a unique global ecosystem, combining competitive taxation, a robust legal framework based on the common law, strong IP protection and privileged access to the Chinese Mainland and emerging Asia-Pacific markets.
A media briefing about TBTHK was held in Milan on 16 October, during which Chris Lo, HKTDC Regional Director for Europe, said: “Hong Kong continues to stand out as a dynamic, international and forward-looking ecosystem. With legal certainty, tax efficiency and direct access to the Chinese Mainland market, the city serves as an ideal bridge for Italian companies seeking to operate in Asia.” Gianluca Mirante, HKTDC Director for Italy, added: “Think Business, Think Hong Kong is much more than an event. The campaign accelerates strategic connections between two complementary economies. Italian companies will find in Hong Kong a reliable partner for innovation, growth and international expansion.”
For more information, visit the TBTHK Milan official website or register for the event.
