The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed "Taste the Best of Hinggan Discover the Grasslands in Beijing," has officially opened in Beijing. The event serves as a platform for industry promotion, bringing together buyers, cultural and tourism professionals, and media from across the country. It showcases a diverse array of Hinggan League's distinctive eco-friendly agricultural and livestock products, with a focus on the region's pristine natural ecology, modern agricultural technologies, and full-chain industrial development.
The carnival highlights the tangible achievements of Hinggan League in promoting green development and increasing local incomes. Through industry stories, product tastings, business matchmaking, and the launch of cultural and tourism routes, the event connects Hinggan League's premium ecological products with markets across China and overseas. Among the key attractions are the beef cattle and rice industries, which have drawn considerable attention from market players seeking exchanges and potential partnerships.
Located in the golden latitude belt for agriculture and animal husbandry, Hinggan League enjoys exceptional natural advantages. In the early stages of industrial development, the league made coordinated plans for beef cattle and rice, launching an industrial upgrade covering the entire value chain from breeding stock and forage to farming, processing, and branding. Breeding is considered the "chip" of the beef cattle industry. In recent years, Hinggan League has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeds such as Simmental and Angus are produced annually and distributed across China. The region has also improved its technical service system through a tiered extension-agent approach and on-site guidance, helping herders adopt more scientific cattle-raising practices.
Forage supply has been bolstered by the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner, which collects crop straw and processes it into high-quality forage. Research teams have developed palatable fermented feed using microbial fermentation technology, reducing daily feeding costs per head of cattle. At the sales and branding end, the beef cattle industry is transitioning from "selling live cattle" to "selling brands." The region has cultivated large-scale meat processing enterprises, developed over 100 product categories for e-commerce and foodservice channels, and established a livestreaming e-commerce operations center. Marketing centers and forward warehouses have been set up in the Beijing-Tianjin-Hebei region, and with the launch of regional public brands like "Keyouzhong Banner Beef," a complete modern beef cattle industry chain is taking shape.
Similarly, the rice industry's development hinges on the full value chain from seed to table. The fragrant and sweet taste of Hinggan League rice comes from its clean water, clean soil, and clean air. Local research teams have spent over 30 years developing and registering 21 high-quality rice varieties, helping thousands of farming households increase their incomes annually. Farming methods are also evolving. In Duerji Town, Keyouzhong Banner, rice cooperatives have adopted a model of "unified planting, unified processing, and unified sales," developing their own brands and securing reliable sales channels through contract farming and online-offline sales. In Zhalaite Banner, entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice cultivation on "dry land" and achieving water savings of 700 cubic meters per mu. As rice enters the critical field management period, agricultural technicians and farmers are carrying out scientific foliar nutrient supplementation, appropriate nitrogen application, and regular pest inspections, laying a solid foundation for stable high yields.
From quality seeds to premium beef, and from a bowl of rice to regional brands, the cattle and rice industries are part of a coordinated strategy. Under Hinggan League's overall planning, the concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, increasing collective village income. Meanwhile, 38 enterprises authorized to use the "Hinggan League Rice" brand have adopted the nine standards established for the brand, driving its value beyond RMB 31 billion.
By moving from selling raw grain and live cattle to selling brands and quality, Hinggan League has transformed its ecological advantages into industrial strengths and resource advantages into greater income for local communities, making "cattle and rice" a solid pillar of prosperity.
