Havana Roasters Coffee Companies Inc. (OTC: NAFSD), formerly North American Frac Sand, Inc., today announced that its corporate name and ticker symbol changes have been approved by FINRA. The company's common stock began trading as Havana Roasters Coffee Companies Inc. on January 29, 2026, initially under the symbol OTC: NAFSD for twenty trading days before transitioning to its permanently approved symbol OTC: THRC. This rebranding completes the company's transformation into a multi-channel premium coffee and hospitality company following the acquisition of a 100% controlling interest by HRC Holdings Corp., the exclusive license holder of the Havana Roasters Coffee™ brand and related intellectual property.
The company is building a diversified revenue model across several primary channels, including wholesale distribution of packaged coffee and related CPG products, company-operated retail locations in targeted metropolitan areas, franchise development for cafes, kiosks, and micro-retail concepts, branded food and beverage programs, ready-to-drink (RTD) product development, roasting and co-packing services, and mobile hospitality platforms. This multi-channel structure provides multiple entry points for growth and traction, which is important for companies developing early-stage consumer brands.
Operationally, Havana Roasters has focused on foundational initiatives to support scalable operations in 2026 and beyond. Recent highlights include expanded roasting and production capabilities, advancement of the franchise model, addition of wholesale accounts, expanded regional distribution, progress on build-outs for initial branded retail locations, and advancement of RTD formulation and production planning. Near-term catalysts include the opening of initial retail locations, release of an updated e-commerce and subscription platform, introduction of franchise offerings, expansion of hospitality operations including mobile units, and milestones tied to RTD pilot production and launch preparation.
Gabriel Martinez, Chairman and CEO, stated, “Completing our rebrand to Havana Roasters Coffee Companies Inc. and trading under our branded name represents a major step in aligning our public identity with the business we are actively building. We now have the proper corporate foundation in place to scale.” He added, “Investors look for companies with both a credible operating plan and catalysts. Over the past 18 months, we’ve focused on strengthening our operational capabilities, expanding distribution, advancing franchise programs, and preparing our retail and RTD strategies. With regulatory approvals finalized, we are now positioned to convert these initiatives into commercial growth.”
Existing shareholders do not need to take any action regarding the name or symbol change, as all shareholdings will be automatically updated by VStock Transfer, LLC, the company's transfer agent. More information is available at thehrccompanies.com.
