North American Frac Sand, Inc. (OTC: NAFS), doing business as HRC Coffee Roasters LLC, announced substantial operational progress over the past 18 months, positioning the company for a transformative 2026. The company is preparing to unveil a comprehensive corporate repositioning that management believes will establish a clear runway for accelerated growth.
Key advancements include retail expansion through the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California, under subsidiary HRC Hospitality Corp. Product innovation is progressing with Havana Roasters Coffee in Nespresso-compatible pod format and Ready-to-Drink (RTD) versions under The HRC Beverage Company. The company is also scaling roasting capabilities, strengthening wholesale distribution, advancing franchise development, and enhancing e-commerce infrastructure.
Gabriel Martinez, Chairman and CEO, stated, 'The past 18 months have been focused on execution. We've been building the foundation for what we believe will be a breakout year in 2026.' He added that the company is approaching milestones that will enhance shareholder value and market visibility, with major corporate developments to be announced in the coming weeks.
The company operates as Havana Roasters Coffee, an exclusive license holder and commercialization platform for a premium Cuban-style coffee brand. More information is available at thehrccompanies.com.
This announcement follows a period of strategic execution across multiple growth vectors. The company's efforts are now approaching critical inflection points that management expects will drive meaningful value creation for shareholders. The repositioning aims to align the public corporate identity with the Havana Roasters Coffee brand and operations established since 2023.
Forward-looking statements in this release reflect management's expectations based on current plans and assumptions, but actual results may differ materially due to risks and uncertainties. The company undertakes no obligation to update these statements.
