Haier Smart Home Co., Ltd. (A-share: 600690.SH; H-share: 06690.HK; D-share: 690D.DE), a global leader in smart home solutions, announced its results for the third quarter of 2025, delivering strong, quality growth. The company's revenue rose 9.5% to RMB 77.56bn, and net profit attributable to the parent company increased by 12.7% to RMB 5.34bn. Operating cash flow for the nine-month period reached RMB 17.49bn. The results reflect a sharpened focus on premium product mix, AI-led operations, and user-centric manufacturing.
In the domestic market, Haier continued to streamline its product portfolio around high-performing blockbusters and smart home suites. Suite penetration reached 36% at Casarte and 15% at Haier. The Leader Multi-wash series surpassed 200,000 units sold. AI-enhanced one-inventory operations led to higher customer conversion and fulfillment rates. County-level coverage expanded to 86%, and direct-to-user orders surged from 26% to 74% since April. The home air-conditioning segment saw strong momentum, delivering revenue growth of more than 30% during the third quarter.
Internationally, Haier Smart Home's local-for-local manufacturing strategy and premium upgrade initiatives led to broad-based growth amid mixed global conditions. In North America, the business remained resilient despite a soft housing market, as the premium mix improved and the Air & Water business posted approximately 20% year-on-year growth. In Europe, sales shifted toward higher-priced products, with X-series units priced EUR 599+ rising from 17% to 25% of the total mix. HVAC revenue grew over 30% in the third quarter. Logistics and fulfillment were improved through a consolidated footprint and optimized EU distribution hub. In emerging markets, growth accelerated: South Asia grew over 25%, Southeast Asia rose more than 15%, and the Middle East & Africa climbed more than 60% on a nine-month basis. The new air-conditioning park in Chonburi, Thailand, began production in September 2025, with a planned annual capacity of six million units, enhancing regional supply and export agility.
Haier Smart Home continues to pair innovation with financial discipline. The company retained its AA ESG rating from MSCI and remains listed on the 2025 Fortune Global 500. Looking forward, the company plans to scale its blockbuster-and-suite strategy, deepen AI applications across planning, supply, and service, and expand regional teams' capabilities through local manufacturing to ensure faster responses to user needs across market cycles.
