Greysteel, a national commercial real estate and capital markets services firm, announced the strategic acquisition of Nara Advisors, a San Diego-headquartered advisory firm with a strong presence throughout Southern California. The move accelerates Greysteel's inorganic growth strategy, increasing its market share and service capabilities on the West Coast, particularly in multifamily and retail.
Nara's CEO and founder, Jason Lee, will join Greysteel in a senior leadership role. The transaction brings experienced advisors to Greysteel in key Southern California markets including San Diego, Orange County, Long Beach, and the Inland Empire, where Nara maintains offices. The integration combines deep local expertise with Greysteel's national platform to deliver superior results for investors.
Nara advisors specialize in multifamily and retail investment sales, 1031 exchanges, off-market transactions, and development opportunities. The firm's record is built on brokerage expertise and longstanding investor relationships across core Southern California submarkets.
“Welcoming Jason and the entire Southern California team to Greysteel is a transformative step for our firm and our clients,” said Lacey Willard, Executive Vice President at Greysteel. “We are impressed with the proven track record, entrepreneurial culture, and deep roots in Southern California, making this a perfect match for our platform.”
Doug Banerjee, Senior Managing Director in Dallas, added, “We’re thrilled to have Jason join our team. He brings trusted client relationships that align perfectly with our mission to connect investors to diversified commercial real estate opportunities and deliver exceptional results across markets.”
Mr. Lee commented, “Joining Greysteel is an incredible opportunity for our team and our clients. We found a partner with a shared vision for the future of real estate advisory—one built on collaboration, technology, and an unwavering commitment to client success.”
The integration of Nara Advisors is effective immediately. Clients will benefit from the combined firm's expanded network, enhanced market intelligence, and broader access to capital solutions. For more information, visit Greysteel's website.
