Green Choice Proteins, an Australian plant-based nutrition company, has announced that its products will soon be available on Amazon, marking a significant step in its U.S. expansion strategy. This move follows the company's planned entry into the U.S. market through OneLavi, and together these platforms will offer American consumers greater access to its clean-label plant nutrition products.
The upcoming Amazon launch is part of a broader effort to build brand presence in the United States. Puneet Chawla, Founder of Green Choice Proteins, emphasized the importance of this step: "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers. Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with a focus on clean-label formulations, ingredient transparency, and enjoyable flavors. The company's products are manufactured in Victoria and utilize Australian-grown pulses, underscoring its commitment to quality sourcing and support for Australia's growing plant protein industry. Unlike traditional single-purpose protein products, Green Choice Proteins combines plant-based protein with functional nutrition benefits aimed at supporting broader lifestyle and wellness goals.
Three core products are expected to launch on Amazon: Chocolate Flavored Protein Powder (35.3g plant protein per serving), Vanilla Flavored Protein Powder (34.9g plant protein per serving), and Salted Caramel Flavored Protein Powder (34.9g plant protein per serving). Each product is made with Australian-grown pea and faba, includes omega-3 from linseed, and contains no artificial colours, flavours, or fillers. The chocolate variant features pure cocoa powder and coconut milk powder, while the vanilla is designed for versatility in smoothies, oats, and baking. The salted caramel offers a balance of sweetness and salt for an indulgent yet clean-label option.
The Amazon expansion is part of a comprehensive U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This session will connect the company with major health, specialty, food, drug, and mass retail buyers, as it explores additional retail opportunities. Chawla noted, "Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers. OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Green Choice Proteins was founded on the belief that consumers should not have to compromise between ingredient quality, taste, and convenience. The family-owned company emphasizes transparency and manufactures in Victoria, Australia. Sustainability and responsible sourcing are central to its philosophy, with a focus on Australian-grown pulses and transparent manufacturing practices. The company views the Amazon launch as another milestone in its continuing U.S. expansion, with more retail opportunities anticipated as it introduces its Australian approach to plant-based nutrition to American consumers. For more information, visit Green Choice Proteins.
