goGlow, the award-winning sunless tanning and skincare franchise, has opened its first California location in Sherman Oaks. The grand opening represents a major milestone in the company's rapid national expansion, bringing its clean, custom airbrush tanning experience to Southern California. Unlike traditional spray tan salons, goGlow emphasizes skincare science, luxury service, and transparency, offering odorless, non-sticky, plant-based formulations with customized color consultation.
Founded by Melanie Richards, goGlow treats each client's skin as the foundational canvas. "We believe a beautiful tan should start with healthy skin," said Richards. "We've engineered a premium sunless experience where clients receive education, skincare care, and a glow that looks natural, luminous, and lasting." The Sherman Oaks location offers proprietary vegan, cruelty-free, paraben- and sulfate-free solutions, along with pH balancing sprays and moisture-locking finishes.
The salon provides a luxury spa ambience and flexible rinse options—rapid rinse after 3–5 hours or traditional after 12–24 hours. goGlow also features a membership model with VIP and Elite plans offering discounted services and retail savings. Educational coaching on skin preparation and tan maintenance is part of the experience.
To celebrate the opening, goGlow will host an exclusive launch event on December 5, 2025, from 12 p.m. to 3 p.m. at 4550 Van Nuys Blvd, Suite F, Sherman Oaks, CA 91403. The event will include a ribbon-cutting with franchise leadership and local dignitaries, live demos, mini glow sessions, gift bags, and membership specials.
Los Angeles is a market where glowing skin is highly valued, but traditional spray tanning often involves unwanted odors, streaking, and harsh chemicals. goGlow addresses these issues by prioritizing skin health and providing a natural, nourished look. The brand's arrival in Sherman Oaks signals a shift in the sunless tanning industry, combining luxury, skin integrity, and science. For more information or to schedule an appointment, visit http://goglow.co/sherman-oaks.
goGlow is a franchise-based concept with over 100 franchises awarded, aiming to change consumer perceptions of beauty and skin health. The Sherman Oaks location serves the local community and draws clientele from across the San Fernando Valley and adjacent neighborhoods.
