More than 4 in 10 women in the U.S. have some form of cardiovascular disease, a figure expected to grow. To reverse this trend, the American Heart Association launched the inaugural Go Red. Shop with Heart. campaign during American Heart Month, with leading fashion, beauty, and lifestyle retailers participating.
Brands including Away, Commando, Lafayette 148, Michael Kors, Reebok, ShopSimon.com, Summersalt, Torrid, and White & Warren joined AHA volunteers at the New York Stock Exchange to ring the opening bell. Throughout February, these retailers will solicit donations during online or in-store checkout or donate a percentage of proceeds from specific items.
“Nearly 1 in 3 women die from cardiovascular disease each year, yet women are still profoundly underrepresented in the clinical research, science and medicine that could save their lives,” said Nancy Brown, AHA CEO. “Retailers and consumers are uniquely positioned to turn everyday moments into meaningful change.”
In addition to the campaign brands, more than 40 other nationwide retailers are inviting customers to donate through the AHA's Life Is Why campaign. “Shop with Heart gives our industry a shared platform to lead with purpose,” said Mindy Grossman, AHA volunteer board member.
According to the 2026 Heart Disease and Stroke Statistics Update, heart disease is the leading cause of death in the U.S., and stroke is the fourth. Cardiovascular diseases claim more lives than all forms of cancer and accidental deaths combined. Projections indicate at least 6 in 10 U.S. adults will have cardiovascular disease within 30 years, with related costs tripling.
Approximately 80% of cardiovascular disease is preventable through lifestyle changes such as following Life’s Essential 8. To learn more about the campaign, visit heart.org/shopwithheart.
