True Nutrition Technology (TNT), a leading German performance nutrition brand, has announced its official entry into the United States marketplace. Known across Europe for its precision-formulated supplements and athlete-tested products, the expansion represents a major milestone in the company's global growth strategy.
“For years, TNT has represented the highest standards of German sports nutrition — built on science, quality, and results,” said Markus Himmelstoss, Managing Director of True Nutrition Technology. “Expanding into the United States allows us to bring that same level of integrity and performance to a new generation of athletes.”
Founded in Germany, TNT is recognized for its advanced formulations that combine nutritional science with rigorous ingredient quality. The brand's supplements are designed to support strength, endurance, and recovery for both professional athletes and fitness enthusiasts. TNT’s production standards include independent laboratory testing to ensure purity, transparency, and measurable results, qualities that have made it one of Europe’s fastest-growing performance nutrition brands.
The U.S. expansion is a key step in TNT’s mission to make high-quality European sports nutrition more accessible worldwide. The brand's products will soon be available on Walmart.com, with additional retail launches on Amazon.com and OneLavi.com.
“This is just the beginning,” Himmelstoss added. “We’re excited to introduce our full range of TNT performance products to U.S. consumers — starting with a series of upcoming releases that highlight each formula and its unique benefits.”
Founded in Germany by former athletes Michael Weigl and Markus Himmelstoss, TNT has been trusted by more than 400,000 customers since 2012. The brand produces premium supplements under strict German quality standards, with every product independently lab-tested for safety and transparency. From advanced protein blends to innovative vegan formulations, TNT develops evidence-based nutrition designed to help athletes and everyday individuals perform at their best.
