Fully Promoted®, a global branded apparel and promotional products franchise, closed out its 25th year with systemwide sales growth, international development, and increased franchise activity, continuing to strengthen its position as a consultative, results-driven player in the branded merchandise space. The company saw an increase in global systemwide sales year-over-year, supported by higher-value orders and expanding enterprise relationships across key verticals.
In 2025, Fully Promoted signed 57 new franchise agreements, including resales, and launched 34 new locations worldwide, including 20 in the U.S., 12 in Australia, one in Canada, and one in Mexico. Fully Promoted also welcomed three new master franchise partners: Deepika Suresh Kumar in India, Prakash Inani in Ireland, and Aldaric Ndeffo in Cameroon, extending the brand's reach across Asia, Europe, and Africa.
Several Fully Promoted franchise owners achieved significant sales milestones during the year. Fully Promoted Cleveland East and Fully Promoted Cleveland West in Ohio as well as Fully Promoted Grand Rapids, Michigan surpassed $1 million in annual sales for the first time, while Fully Promoted of Southern New Hampshire (Bedford) and Fully Promoted Albuquerque, New Mexico exceeded $2 million in annual sales.
"Our franchisees delivered exceptional work this year, and it's creating real momentum across our system," said Andrew Titus, President of Fully Promoted. "Businesses are thinking differently about branded merchandise; it's not just about swag or giveaways but about selecting the right product for the right audience to influence engagement, retention, or loyalty. The conversation has been shifting from transactions to impact and outcomes, and that's where our model thrives. As this shift accelerates, particularly among younger decision-makers, we see a tremendous runway for continued growth."
Fully Promoted notes that younger professionals increasingly hold purchasing authority, influencing both preferences and buying behavior. This has fueled a shift toward premium, longer lasting products in areas such as onboarding, recognition programs, and corporate gifting.
To support continued network growth, Fully Promoted added two new team members: Nick Machemehl as Business Advisor and Heidy Llorens as Marketing & Technology Coordinator, enhancing strategic support for franchise owners as the system enters 2026 with a strong development pipeline. Fully Promoted also elevated Tyler Sherwood to Director of Marketing & Technology, building on his role of streamlining digital and technological efficiencies and refining processes that optimize customer loyalty and franchisee profitability at the unit level.
"The foundation of Fully Promoted has always centered around supporting franchisees in a growing and evolving category," said Ray Titus, Chairman and CEO of United Franchise Group™. "What we saw in 2025 reinforces that our franchise system is positioned for the next phase of expansion. The demand for more thoughtful branded merchandise is rising, and Fully Promoted is meeting that demand through a modern, consultative approach that resonates with today's buyers."
Fully Promoted's performance comes as many distributors navigated a more challenging environment driven by macroeconomic pressures, shifting purchasing cycles, and tariff-related cost fluctuations. The brand's ability to grow during this period reflects both its franchise model and its strategic focus on value creation over commoditized transactions.
