Forme® Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes, and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop at forme.science and use the code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final.
Forme® co-founder Seiji Liu said the campaign is a way to share in the excitement of the World Cup. "Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme® celebrates everything - by helping people perform at their best," Liu said. "Giving fans the chance to receive free Forme® smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage."
To make the promotion possible, Forme® partnered with PlayAbly, a promotions platform that leverages the regulated prediction market Kalshi to hedge the financial risk of the payout. "We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands," said Angelo Ferro, founder and CEO of PlayAbly. "What's better than winning? Shopping and winning!"
Nicolas Hull, director of business development at Kalshi, noted the significance of the partnership. "Forme® is the first e-commerce brand to use prediction markets to hedge risk," Hull said. "This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas."
The initiative marks a milestone for both e-commerce and prediction markets, demonstrating how regulated prediction markets can serve as practical risk-management infrastructure. "This represents a new era in consumer marketing," Liu said. "Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure."
Forme® is known for its patented intelligent posture wearables for recovery, performance, and longevity. The company serves consumers, elite athletes, healthcare professionals, and is the Official Posture & Recovery Partner of the MLB Players Association. With this launch, Forme® and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management.
PlayAbly designed the campaign end-to-end so Forme® could offer the guarantee with confidence. "We saw the World Cup as the perfect stage and Forme® as the perfect brand to make it real," Ferro said. "This is what innovation looks like: finding new ways to bring people into the moment."
The promotion runs through June 30, 2026. Full terms and conditions are available at https://forme.science/pages/team-usa. No purchase necessary to enter or win. US 18+. Void where prohibited.
