Forme Science, the smart posture and recovery wearables brand worn by Olympians and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use code TEAMUSA at checkout will receive a full refund on their purchase if Team USA reaches the 2026 World Cup Final.
The campaign, powered by promotions platform PlayAbly, leverages the federally regulated prediction market Kalshi to make the guaranteed payout possible. According to the company, this allows Forme to offer the promotion without taking on unlimited financial exposure. "We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands," said Angelo Ferro, founder and CEO of PlayAbly. "What's better than winning? Shopping and winning!"
Forme co-founder Seiji Liu emphasized the brand's alignment with the excitement surrounding Team USA's World Cup run. "Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best," Liu said. "Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage."
The initiative marks a milestone for both e-commerce and prediction markets, showing how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure. "Forme is the first e-commerce brand to use prediction markets to hedge risk," said Nicolas Hull, director of business development at Kalshi. "This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas."
How the promotion works: customers shop on forme.science through June 30, enter code TEAMUSA at checkout, and cheer for Team USA during the World Cup. If Team USA reaches the Final, every TEAMUSA order receives 100% cashback (excluding taxes and shipping). PlayAbly designed the campaign structure end-to-end, allowing Forme to offer the guarantee with confidence. "This represents a new era in consumer marketing," Liu added. "Prediction markets are evolving beyond financial products into practical business infrastructure."
Forme Science, known for its patented intelligent posture wearables for recovery and performance, continues to expand into data-driven health technologies. The brand serves consumers, elite athletes, healthcare professionals, and is the Official Posture & Recovery Partner of the MLB Players Association. With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach could reshape promotional marketing across retail, travel, sports, and entertainment.
For more information on the promotion, including official rules, visit https://forme.science/pages/team-usa.
