First Orion, a leading provider of branded calling solutions, today announced the April 2026 release of its Global Exchange, which will be previewed during Mobile World Congress (MWC - Booth #CS176) taking place March 2-5, 2026. The upcoming release introduces support for CAMARA-standard APIs and expands international carrier connectivity, improving on the Global Exchange platform first introduced in 2025.
The Global Exchange platform, launched in 2025, enables carriers worldwide to connect and exchange branded call data, ensuring that businesses can deliver trusted, verified calls to consumers across networks. With the April 2026 update, First Orion is adding support for CAMARA-standard APIs, which are part of a global initiative by the Linux Foundation to provide open, standardized network APIs. This integration allows carriers and enterprises to more easily implement branded calling capabilities using common interfaces, reducing friction and accelerating adoption.
In 2026, First Orion plans to expand European connectivity through Global Exchange to include Italy, Spain, Belgium, the Netherlands, as well as additional carriers in Germany and the United Kingdom. This expansion builds on existing connections in North America and parts of Europe, aiming to create a more seamless branded calling experience for international businesses and their customers. The company notes that as more carriers join the exchange, the value of the network increases, providing broader coverage and more consistent call transparency.
The announcement comes as the telecommunications industry increasingly focuses on combating call fraud and restoring trust in phone communications. Branded calling, which displays a company's name and logo on the recipient's phone, helps consumers identify legitimate calls and avoid scams. By expanding the Global Exchange and embracing open standards like CAMARA, First Orion is positioning itself at the center of a growing ecosystem that prioritizes security and user experience.
First Orion's Global Exchange is already integrated with major U.S. mobile carriers, and the company is a trusted partner for Fortune 500 firms. The preview at MWC will showcase live demonstrations of how the platform works with CAMARA APIs and new international partners. Attendees can visit Booth #CS176 to learn more about the upcoming release and its implications for global communication.
For more information about First Orion and its solutions, visit firstorion.com.
