FG Brands, a self-care and wellness platform, has launched the franchise industry’s first dual-concept beauty studio, co-locating its two skincare brands—Bare&Sol™ (formerly LA Bikini) and Facial Collective®—under one roof. This innovative model allows franchise owners to offer a comprehensive range of whole-body skincare treatments, from hair removal and airbrush tanning to high-performance facials and injectables, in a single convenient location.
The dual-concept studio is designed to keep both brands independent, each focusing on its core offerings while sharing space. This co-location strategy leverages the complementary nature of the brands, creating significant operational and labor cost synergies, as well as revenue growth opportunities through cross-selling. The first dual-concept studio is set to open in Birmingham, Alabama, on Friday, Aug. 21, with more than 1,000 members already, projecting to generate $1.25M+ in revenue in its first year. At 1,950 square feet with 10 treatment rooms, this studio exemplifies the potential of a dual-brand business model based on recurring monthly memberships and additional revenue streams.
Jan Zalud, CEO of FG Brands, emphasized the uniqueness of the offering: “Combining face care through Facial Collective® and hair removal and airbrush tanning through Bare&Sol™ into one convenient location is designed to offer our clients the ultimate in value and convenience—an all-inclusive experience where every customer is made to feel welcome. And for our franchise partners, it delivers the best possible opportunity to drive exceptional revenue per square foot.”
On one side of the studio, Bare&Sol™ specializes in all-natural sugaring hair removal and UV-free airbrush spray tanning, while Facial Collective® on the other side offers high-performance, curated facial treatments, targeted add-ons, a full line of skincare products, and minimally invasive injectable treatments. Both brands operate on membership-based models, which provide recurring monthly revenue and strong unit-level economics.
The dual-concept studios feature a reimagined, modern interior with clean lines, soft textures, and a calming environment, moving away from the clinical feel of traditional spas. With memberships starting as low as $49 per month, these studios aim to make routine self-care accessible to cost-conscious consumers, positioning them as “boutique fitness for the skin.”
This launch marks a significant shift in the beauty franchise industry, offering a unique value proposition that combines convenience, affordability, and comprehensive care. For more information on Bare&Sol™, visit Bare&Sol franchising. For details on Facial Collective®, visit Facial Collective franchise. To learn more about FG Brands and its franchise opportunities, visit FG Brands.
