FG Brands, the franchise platform behind Bare&Sol™ and facial collective®, has opened the beauty and wellness franchise industry's first dual-concept studio this month in Birmingham's Mountain Brook community. The Cahaba Village Plaza studio has served the Birmingham community since 2013, first as LA Bikini and, following FG Brands' acquisition and 2026 national rebrand, as Bare&Sol™. As part of the transition, the studio relocated a few doors down within the same center and underwent a complete remodel, adding facial collective® as a co-located sister brand – creating the first studio of its kind in the franchise industry.
The result is a single location now serving more than 1,000 members across both brands, a meaningful share of whom hold memberships in both. Facial care, hair removal, and airbrush tanning are highly complementary services, and the studio's opening membership numbers reflect the built-in convenience of offering all three under one roof. For prospective franchisees, Birmingham serves as a working proof of concept for what a dual-concept territory can deliver: two recurring-revenue membership brands sharing one lease, one team, and one base of foot traffic.
“Birmingham shows exactly what we set out to build with this dual-concept model,” said Jan Zalud, CEO of FG Brands. “This studio has been part of its community since 2013, and rather than start from scratch, we were able to reinvest in a proven location, remodel it, and bring facial collective alongside Bare&Sol under one roof. What makes this work is that each brand stays independent – facial collective focused on face care and aesthetics, Bare&Sol focused on hair removal and airbrush tanning. Neither one dilutes its expertise or identity by bolting on services outside its lane, which is a trap a lot of brands fall into as they try to grow. Guests get the convenience of both under one roof, and franchisees get two focused, proven businesses instead of one that's spread thin. We're excited to offer this same opportunity to franchisees across the country.”
As a franchise opportunity, combining the service lines of facial collective® and hair removal and airbrush tanning through Bare&Sol™ is design-built to take advantage of their membership-based business models, where recurring monthly revenue remains a key driver of strong unit-level economics. This innovative approach may reshape how beauty and wellness franchises structure their operations, potentially leading to more efficient use of real estate and staff while increasing customer loyalty through cross-selling opportunities.
The dual-concept model also addresses a common challenge in the franchise industry: brand dilution. By keeping each brand focused on its core services, FG Brands avoids the pitfall of overextending into unrelated areas, which can confuse customers and weaken brand identity. Instead, the co-location allows for operational synergies without compromising the distinct value propositions of each brand.
For more information about Bare&Sol™, including memberships and franchise opportunities, visit Bare&Sol franchising. For details on facial collective®, including its franchise model, visit facial collective franchise. To learn more about FG Brands and its portfolio, visit FG Brands.
