DeepTarget Inc., in partnership with Access Softek, announced the five finalists and grand prize winner of the 2025 Digital Impact Awards during the Access Softek Client Conference in Jackson Hole, Wyoming. The awards honor credit unions that redefine member engagement through intelligent, data-driven digital experiences using DeepTarget's Digital Experience Platform (DXP) within Access Softek's digital banking environment.
Lebanon Federal Credit Union (LFCU) was named the grand prize winner for its innovative "Calculator" initiative. The interactive loan calculator helped members estimate monthly payments for auto loans, personal loans, mortgages, and other products, empowering them to make confident financial decisions. The initiative generated 470 new loan account openings, demonstrating the measurable business impact of intelligent digital engagement.
The four additional finalists recognized for outstanding results and creative use of AI-driven digital engagement were: Crane Credit Union for its "High-Yield Checking 3.30 – Predictive Model" initiative; Levo Credit Union for its "Mortgage – Pre-Approved" initiative; Michigan School & Government Credit Union for its "2025 Spring – Lending Auto" initiative; and Rio Grande Credit Union for its "2025 Car Payment 2" initiative. All are seasoned DeepTarget users, exemplifying how personalization and data insights can elevate digital banking engagement and drive growth.
"We're honored to be recognized as the grand prize winner," said Alaina Erhgood, Vice President of Marketing at Lebanon Federal Credit Union. "Our goal is always to empower our members with the tools and knowledge they need to make sound financial decisions. The loan calculator initiative reflects that commitment - helping members understand affordability, explore options, and move forward with confidence."
DeepTarget's DXP leverages data and AI to help community financial institutions turn everyday digital interactions into revenue opportunities. The platform has been deployed by hundreds of institutions to drive asset growth, cross-selling, acquisition, and loyalty. For more information, visit www.deeptarget.com and follow the company on LinkedIn.
