Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a provider of premium apartment websites for the multifamily industry. The collaboration focuses on helping multifamily teams activate, configure, and understand the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly integrated with Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data is crucial for understanding renter engagement. The partnership combines Jonah's website functionality with Digible's expertise in search engine optimization (SEO), qualified traffic generation, analytics configuration, and performance reporting. This allows clients to gain a clearer view of website performance and identify areas for optimization.
Digible will provide client education, activation support, guidance on Google Tag Manager (GTM) and Google Analytics 4, and reporting assistance. This helps marketing and ownership teams interpret what their Jonah websites are revealing and determine next steps. Shannon Montoya, Director of Organic Media at Digible, noted that clients often ask about the JDL, how to use it, and where data goes once live. This partnership provides a clearer path forward by connecting technical setup to the marketing visibility needed for smarter decisions.
Digible has worked closely with Jonah for over a year to align Jonah's website capabilities with its own SEO, analytics, and reporting services. Yuri Star, CEO of Jonah Digital Agency, stated that Digible's leadership in multifamily marketing makes them an ideal partner, enabling best-in-class reporting and user journey insights for shared clients.
Through this collaboration, Digible helps clients move beyond simply collecting data to understanding visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes. The partnership strengthens the connection between website measurement and marketing strategy, giving multifamily teams insights to attract better-fit renters, optimize digital performance, and make confident decisions.
For more information on Digible's Jonah Data Layer support, visit Digible's guide on the Jonah Data Layer.
