Decile, an advanced analytics platform, announced the launch of Luma AI, a conversational AI analyst designed specifically for ecommerce brands. Luma AI allows users to understand performance, uncover opportunities, and act faster by interpreting results, identifying causes, and recommending next steps. The tool is built on Decile's proprietary ecommerce data model, enabling it to deliver specialized insights tailored to how brands sell, market, and retain customers.
Key benefits of Luma AI include ecommerce specialization, fast and current insights, actionable intelligence, and trust through transparency. The AI generates brand-specific, multi-step analyses of real-time data in seconds, prompted by plain language inquiries. This replaces tasks that would normally take human teams days or weeks. Luma explains why something happened and what to do next, creating data-driven stories that guide decisions. Every result includes visible reasoning and data context, building confidence in answers.
“Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it’s hard to get clear and actionable answers when you need them,” said Cary Lawrence, CEO of Decile. “We built our AI Analyst ‘Luma’ on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language - just as they would ask an in-house analyst, only faster.”
Early users have reported immediate value. “We just weren’t doing the analysis because we didn’t have time to pull reports and insights,” said a fashion and apparel brand that used the agent in a private preview. “We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this and do it quickly.”
As AI extends deeper into ecommerce, marketers face challenges from the volume of data and the growing number of disparate tools and integrations. Luma, built directly into the Decile platform, consolidates data into one place. It sits at the intersection of a CDP, an analytics engine, and a built-in AI analyst, creating a unified environment where teams can move from data to decisions in one step. Luma brings clarity and direction to even the most complex multi-step questions, empowering ecommerce operators to make informed, efficient, and confident decisions at scale. Learn more about how Luma AI works at decile.com/features/luma-ai/.
