Comperemedia, a leading go-to-market strategy provider for financial services marketers, has enhanced its platform by integrating Equifax risk scores, allowing clients to decode competitor strategies and consumer targeting patterns with unprecedented detail. The new capability, available immediately within the Comperemedia Direct platform, provides access to Equifax credit risk data that enables marketers to benchmark competitors’ acquisition activity, assess credit risk distribution, and identify portfolio growth opportunities.
“This partnership with Equifax reflects our commitment to bringing richer, more actionable insights to our clients,” said Ben Dietz, Managing Director of Comperemedia. “Starting today, clients can access integrated risk scores through our platform to better understand their competitive landscape and sharpen their growth strategies. Looking ahead, we’re excited for a future where our joint Comperemedia and Equifax solutions redefine what’s possible to stay ahead of the competition, empowering our clients to make every marketing decision with greater confidence.”
The integration equips clients with robust risk score data to better understand their own portfolios, compare against competitors, and uncover untapped segments for growth. Whether evaluating Balance Build strategies or planning a new campaign, the combined intelligence helps marketers turn data into actionable insights, enabling smarter and faster decisions that drive results.
“Equifax is proud to partner with Comperemedia to enhance how financial institutions use data to make smarter, fairer lending and marketing decisions,” said Melinda McBride, SVP of Partnerships and GM of Data-driven Marketing at Equifax. “By integrating our risk scores into the Comperemedia platform, we’re helping clients gain the intelligence they need to compete and grow responsibly.”
Risk scores are a vital component of financial services marketing and competitive intelligence, and this collaboration underscores both organizations’ commitment to advancing data-driven decision-making. Together, Comperemedia and Equifax aim to build a future where clients can connect insights across products and channels to gain a holistic, predictive view of the market.
For more information about Comperemedia and its solutions, visit their website at comperemedia.com.
