CleverTap, the all-in-one customer engagement platform, has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, a recognition that highlights the company's completeness of vision and ability to execute. The evaluation assessed CleverTap's overall strategy and performance, with particular emphasis on its agentic AI capabilities from CleverAI™, which enable hyper-personalization and “Experience of One” through 1:1 engagement at scale.
According to CleverTap, the CleverAI™ Decisioning Engine plays a central role in interpreting customer intent, allowing brands to connect customers with the right message on the right channel at the right moment. This approach is supported by a comprehensive suite of personalization capabilities that have helped clients achieve up to 35% higher conversion rates across key use cases in industries such as financial services, retail, ecommerce, media, and telecom. The company's broader market momentum is attributed to its focus on unified intelligence, real-time decisioning, and scalable hyper-personalization.
“We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI™,” said Anand Jain, Co-founder and Chief Marketing Officer, CleverTap. “We continue to innovate while we execute on our product roadmap. With CleverAI™, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry.”
CleverTap's platform integrates AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics, and is seamlessly connected with over 100 leading martech solutions. The company serves brands such as TD Bank, Burger King, Paytm, Levi’s, IKEA, Decathlon, Vodafone, Domino’s, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD. A complimentary copy of the Magic Quadrant report is available here.
The Gartner Magic Quadrant for Personalization Engines was published on February 3, 2026, by analysts Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner. Gartner disclaims all warranties regarding its publications, emphasizing that it does not endorse any vendor or product depicted in its research.
