Catalyst Marketing Agency, a national leader in outsourced marketing services for scale-stage organizations, has appointed Michael Nelson as its new Head of Growth. The announcement marks the beginning of the agency's five-year strategy to solidify its position in the marketing services industry. Nelson brings over a decade of revenue operations leadership in communications, technology, startup, and nonprofit sectors, having previously worked with brands such as Microsoft, Goodwill, and Mondavi Wines.
In his new role, Nelson will oversee growth initiatives across all six of Catalyst's U.S. offices, focusing on client acquisition and strategic partnerships. He will also play a key role in shaping the agency's embedded offering, which provides organizations with the capabilities of a full-stack marketing department without the overhead. His deep understanding of growth-stage organizations is expected to drive stronger outcomes for clients and enhance Catalyst's reputation as a leader in the marketing services space.
“Michael’s track record of building scalable revenue strategies makes him the ideal leader for our next stage of growth,” said Rion Haber, President of Catalyst Marketing Agency. “He has a passion for supporting fast-growing teams that directly aligns with our mission—becoming the most recognized agency partner for organizations that are working to bridge the gap between their own capabilities and today’s increasingly complex marketing ecosystem.”
Nelson’s career includes serving as Senior Director of Sales and Marketing for an enterprise loyalty and customer retention platform, where he worked with high-profile clients. He earned his MBA from the University of Washington's Foster School of Business and most recently led sales and account management at Engage Raise, a donor platform for public affairs professionals. His experience positions him to address common pain points for growing teams, particularly in delivering seamless omnichannel messaging.
“Catalyst’s ability to deliver end-to-end marketing support for teams who need the capabilities of a full-stack marketing department without the overhead, resonated deeply with me,” said Nelson. “It reflects one of the most common pain points for growing teams—the ability to deliver seamless omnichannel messaging that audiences now expect, without the commitment of building a huge in-house team. That will become even more relevant as AI fundamentally shifts how business gets done.”
Catalyst Marketing Agency, founded in 2007 and headquartered in Seattle, Washington, serves clients across the U.S. with an integrated marketing solution designed to empower marketing leaders. The agency has supported some of the world's fastest-growing organizations and continues to take a leadership role in the communications space. For more information, visit https://catalystmarketingagency.com.
