Canela.TV, the free streaming platform with its fully integrated rewards program, Club Canela, has launched "Latino Proud," a special programming event celebrating Hispanic Heritage Month from September 15 to October 15. The initiative brings together movies, series, reality shows, and original content that honor the talent, stories, and voices that have inspired generations of Latino audiences. The move underscores the growing demand for culturally authentic content and the importance of representing the diversity of Latino experiences in media.
At the heart of "Latino Proud" is a recognition that Latino entertainment spans eras and genres. The platform's Cine de Oro collection features one of the most extensive libraries of Golden Age Mexican Cinema, with classics such as La Presidenta Municipal, starring La India María; La Selva de Fuego, featuring Dolores del Río; and Si Me Han de Matar Mañana, with Pedro Infante. This year's celebration expands with iconic films like ¡Viva Quien Sabe Querer! and ¡Tacos, Joven!, bringing over 100 titles to new generations while preserving the legacy of Mexican cinema.
The hit Secretos franchise continues to captivate audiences, with Canela.TV offering every installment, including Secretos de Villanas, Secretos de Las Indomables, and Secretos de Parejas. These shows feature some of the biggest names in Latino entertainment, such as Gaby Spanic, Aylín Mujica, Alicia Machado, Amara La Negra, Bárbara de Regil, and Julián Gil, celebrating the diversity and talent of Latinos both in front of and behind the camera.
Canela Originals also shine with powerful stories. Reinas de la Noche, starring Catherine Siachoque, delivers a gripping tale of ambition and rivalry, while Doble Traición, starring Litzy, raises the tension with a story of deception and divided loyalties. These international co-productions showcase the range of Latino talent through stories that blend drama, passion, and emotion.
For music lovers, Canela Music presents Ídolos, spotlighting the journey of Nicaraguan-born singer Luis Enrique, whose contributions to salsa romántica have expanded the reach of Latin music. The platform also offers Lo Que Suena, a video podcast celebrating Hispanic sounds and roots. On Canela Kids, the award-winning animated series SuperEllas inspires through the stories of iconic women like Shakira and Frida Kahlo. Canela Deportes celebrates fútbol with Galaxia Mundialista, featuring Mexican soccer legend Ricardo Peláez.
Club Canela, the free loyalty program where users earn points for watching, is launching an official merch collection featuring trending phrases like "No es Drama, Es Character Development." Registered users can redeem points for exclusive items at no cost, extending their passion for entertainment beyond the screen.
"Latino Proud isn't a shelf we build in September and take down in October," said Isabel Rafferty Zavala, Co-Founder & CEO of Canela Media. "Pedro Infante and Dolores del Río live on the same platform as Gabriela Spanic and Amara La Negra, because that's how our audience actually watches. One culture, every generation, all year long. Hispanic Heritage Month is simply when we turn up the volume."
The implications of this initiative are significant. As the Latino population continues to grow in the United States, so does the demand for content that reflects its diversity. Canela.TV's approach—offering a broad range of programming free of charge and with a rewards program—positions it as a key player in the streaming landscape, catering to an underserved audience. By bridging generations and genres, "Latino Proud" not only celebrates heritage but also reinforces the economic and cultural power of Latino consumers. The platform's commitment to year-round representation challenges the notion that Latino stories are only relevant during Heritage Month, setting a new standard for inclusivity in media.
Viewers can start watching "Latino Proud" for free on Canela.TV across all major connected TV, web, and mobile devices. No subscription is required.
