California Tortilla, the fast-casual Mexican food franchise, is bringing back its National Pop-Tart Day promotion on Wednesday, November 12, offering a free Pop-Tart with every purchase at participating locations. The promotion, first launched in 1996, returns as part of the chain's 30th anniversary festivities, giving customers a nostalgic treat and a chance to win prizes through a digital scratch-off game.
Each Pop-Tart includes a sticker with a QR code that leads to the game, where customers can win various prizes, with the top winner receiving free burritos for a year. Keith Goldman, President & CEO of California Tortilla, expressed enthusiasm for the revival, stating, 'We're thrilled to bring back this fan-favorite tradition as part of our 30th-anniversary celebrations.' The promotion is available at participating locations on November 12, with a limit of one Pop-Tart per customer.
Customers can choose from frosted strawberry or frosted brown sugar Pop-Tarts when they place an order from the menu, which includes burritos, tacos, bowls, salads, and more. To get additional perks, customers can join the Burrito Elito loyalty program by downloading the California Tortilla app from the App Store or Google Play, or by signing up in-store and registering the account online. Members earn points for every dollar spent and receive exclusive freebies and updates.
California Tortilla, known for its chef-inspired menu of California-style Mexican food, operates 27 locations and has received accolades from FastCasual.com, Washington City Paper, and Washingtonian. The chain's 30th anniversary celebration continues with this promotion, blending nostalgia with customer engagement. For more information, visit CaliforniaTortilla.com.
