As homebuilders increasingly turn to creative incentives like free pools, golf carts, and outdoor upgrades to attract buyers, Bulqit is introducing a new category: ongoing home services. The Chicago-based technology company has developed a platform that allows builders to offer new homeowners immediate access to professionally managed recurring services such as lawn care, pool maintenance, pest control, window cleaning, and pressure washing. This approach aims to deliver value long after the sale, addressing the growing demand for convenience and lifestyle benefits in a competitive housing market.
According to a recent Builder Magazine feature by Heather Wright, builders are moving beyond traditional mortgage incentives to create memorable homeowner experiences. Bulqit believes the next evolution will be ongoing homeownership value rather than one-time physical upgrades. As noted in an Inc. article by Howard Tullman titled The Business Benefits of Building Community, Bulqit's model is designed to create ongoing value while minimizing financial impact for builders.
"Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, enabling licensed providers to optimize routes and reduce travel time, resulting in competitive pricing. This allows builders to offer meaningful benefits without relying solely on costly construction upgrades or price discounts. Industry observers note that today's buyers increasingly value convenience and lifestyle, as highlighted by Builder Magazine's showcase of incentives like backyard pools, golf carts, and rooftop decks.
Instead of receiving a one-time promotional item, new homeowners can begin enjoying coordinated neighborhood services immediately after closing and manage multiple services through a single platform. The concept aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency and simplify maintenance. Bulqit is currently launching with builder, HOA, and service provider partnerships in several high-growth Sunbelt markets and expects recurring home services to become a common component of builder incentive programs.
