Benchmark has appointed James Wesseldyk as Vice President of Communications, the company announced today, as it continues expanding its investor communications and capital formation initiatives. Wesseldyk brings a background in real estate investing, mortgage origination, and residential construction to the role, offering firsthand industry experience as Benchmark grows its investor base and increases awareness around passive private real estate investment opportunities.
“James brings something most communications hires don’t have, firsthand knowledge and experience in the field,” said Matthew Fox, Chief Executive Officer of Benchmark Companies. “He’s been on job sites, he’s written mortgages, he’s invested his own capital, and he understands what it takes to create value in this asset class. That perspective matters when communicating with investors.”
Benchmark’s continued communications expansion comes as the company focuses on strengthening investor engagement and supporting future growth initiatives tied to passive real estate investment and capital raising activities. Benchmark is currently conducting a Regulation A+ capital raise of up to $50 million, with a minimum investment of $1,000. The offering is open to both accredited and non-accredited investors, as detailed in the official release on NewMediaWire.
“This hire reflects where Benchmark is headed,” said Todd Harding, Chief Financial Officer of Benchmark. “We’re continuing to grow our investor relationships, and we want our communications to reflect the same rigor, clarity, and professionalism we bring to our investment strategy.” Before joining Benchmark, Wesseldyk spent several years as a loan originator, investing in real estate and building residential homes throughout the Grand Rapids area.
The appointment underscores Benchmark's commitment to transparent and effective communication as it scales its investor base. With Wesseldyk's practical experience, the company aims to better articulate its value proposition to potential investors, particularly in the passive real estate sector. This move is part of a broader strategy to enhance credibility and trust among both accredited and non-accredited investors participating in the Regulation A+ offering.
