As Hollywood's biggest week concluded, Greene Concepts Inc. (OTCID:INKW) is highlighting a milestone moment for Be Water, its premium American artesian bottled spring water, which was included in this year's "Everyone Wins" Nominee Gift Bags. Be Water was selected for inclusion in this year's "Everyone Wins" Nominee Gift Bags, independently produced by Distinctive Assets and presented to select Oscar nominees in major acting and directing categories, including Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Jessie Buckley, Kate Hudson, Rose Byrne, Jacob Elordi, Elle Fanning, Teyana Taylor, Delroy Lindo, and Josh Safdie.
Note: The "Everyone Wins" Nominee Gift Bags are NOT affiliated in any way with the Oscars or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S. does not award, sponsor, endorse, or provide these Gift Bags. Neither the Academy nor Distinctive Assets wants there to be any association in the media between the "Everyone Wins" Gift Bags and the Oscars or the Academy.
While the event celebrates storytelling and cinematic achievement, Be Water reflects a different kind of craftsmanship - one shaped by nature, geology, and responsible sourcing. Be Water is sourced from springs and aquifer formations beneath North Carolina's Blue Ridge Mountains, where water rises naturally through fractures in billion-year-old Blue Ridge Mountain's bedrock. As rainwater slowly travels through layers of ancient crystalline rock, it is naturally filtered and absorbs trace minerals including calcium, magnesium, and silica - creating a smooth taste and naturally balanced mineral profile long before the water reaches the surface.
This natural journey means the brand focuses less on reconstruction and more on protection. "Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is created underground through natural filtration and geological processes. Our responsibility is stewardship - withdrawing only what the aquifer naturally replaces so the source remains sustainable for generations." Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral composition, with nothing added and nothing stripped away.
What defines Be Water: American spring water sourced from artesian springs and aquifer formations; naturally filtered through billion-year-old Blue Ridge Mountain's bedrock; naturally occurring minerals - calcium, magnesium, and silica - with nothing added back; responsible aquifer stewardship, withdrawing only replenishable volumes; made in the USA, bottled at the source in Marion, North Carolina; premium BPA-free packaging using a durable 22-gram bottle; and accessible pricing designed for everyday hydration.
Unlike much of the bottled water category - where products may rely on municipal sources or extensive post-processing - Be Water emphasizes natural origin and responsible source management. Withdrawal rates are carefully managed to maintain the natural pressure and long-term health of the aquifer system supplying the water. Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, ensuring transparency and quality control from aquifer to bottle. The thicker BPA-free packaging reinforces durability while supporting the brand's quality positioning between luxury imported waters and commodity bottled tap water.
The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. Rainwater infiltrates forested recharge zones and moves slowly through soil, regolith, and narrow fractures in ancient metamorphic rock before entering the aquifer. During this journey, the rock acts as a natural filtration system. Particles are physically trapped within fractures, while mineral surfaces naturally balance the water's chemistry through subtle ion exchange processes. Over time, this geological filtration produces naturally mineralized spring water created by geology rather than processing, yielding low dissolved solids, balanced pH, and naturally occurring minerals that contribute to Be Water's clean taste and smooth finish.
In addition to now being available on Amazon, Be Water is currently available through select national retailers, including select Walmart locations, Walmart.com, and Camping World, with continued national expansion underway across additional retail and e-commerce channels.
