Greene Concepts Inc. (OTCID: INKW) announced that its Be Water brand, an American artesian spring water sourced from the Blue Ridge Mountains, will be featured in this year's 'Everyone Wins' Nominee Gift Bags produced by Distinctive Assets. The gift bags, which are not affiliated with the Academy of Motion Picture Arts and Sciences, are presented to nominees celebrating Hollywood's biggest night. This inclusion introduces Be Water to actors, directors, and industry creators, emphasizing a product defined by its origin rather than branding or luxury positioning.
Be Water is sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains. The water rises naturally under pressure and travels slowly through ancient crystalline bedrock before reaching the surface, shaping its balance and character. 'Be Water is built around protecting the source, not engineering the product,' said Lenny Greene, Founder and CEO of Greene Concepts Inc. 'We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship.' As water moves through dense bedrock fractures, it absorbs naturally occurring minerals including calcium, magnesium, and silica. After reaching the surface, it undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away.
The brand's presence in the celebrity gift bags reflects a broader shift in consumer interest toward origin transparency — where how a product exists matters as much as how it tastes. Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The thicker BPA-free packaging reinforces durability while maintaining a clean, minimalist presentation aligned with the brand's nature-first philosophy. Be Water is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway.
Be Water is an American artesian spring water brand sourced from certified artesian wells and a naturally replenished aquifer formed nearly 500 million years ago beneath the Blue Ridge Mountains. The water is naturally filtered through layers of ancient bedrock, absorbing naturally occurring minerals and electrolytes that create its smooth taste and natural alkalinity. The company emphasizes responsible aquifer stewardship, withdrawing only replenishable volumes to ensure long-term viability. Greene Concepts Inc. operates a 60,000-square-foot bottling facility providing private-label and co-packing services for select beverage partners. For more information, visit Greene Concepts.
