Greene Concepts Inc. (OTCID: INKW) today announced that its Be Water™ American artesian spring water brand will soon be available on Amazon, expanding national access to a bottled water defined by geology, natural filtration, and responsible source management.
As consumers increasingly look beyond labels and toward origin transparency, Be Water™ enters Amazon with a fundamentally different approach to bottled water: start underground, not in a processing facility. Be Water™ is drawn from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina’s Blue Ridge Mountains. The water rises naturally under artesian pressure and is filtered slowly through layers of ancient bedrock before reaching the surface. This natural filtration process — shaped by time, rock, and gravity — defines the water’s balance and character long before it is bottled.
Because the water is formed naturally, the company focuses less on reconstruction and more on protection. “Many bottled waters are engineered after collection,” said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. “Be Water™ is shaped underground. Our role is stewardship — withdrawing only what the aquifer naturally replaces so the source remains viable long into the future.”
As the water moves through dense bedrock, it absorbs naturally occurring minerals including calcium, magnesium, and silica, contributing to its smooth taste and natural alkalinity. Once at the surface, Be Water™ undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away.
Unlike much of the bottled water category — where products may rely on municipal sources or extensive post-processing — Be Water™ emphasizes long-term aquifer balance. Withdrawal rates are managed to preserve natural pressure and ecological stability of the underground system supplying the water.
Be Water™ is bottled at the company’s owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full transparency from aquifer to bottle. The thicker BPA-free packaging reinforces product durability while supporting the brand’s quality positioning.
With availability expanding onto Amazon, the brand aims to provide consumers nationwide access to naturally mineralized American spring water without luxury pricing. Be Water™ is currently available through select national retailers, including select Walmart locations, Walmart.com, and Camping World, and will be available soon on OneLavi and Amazon, with continued national expansion underway.
Be Water™ is an American artesian spring water brand sourced from certified artesian wells and a naturally replenished aquifer formed nearly 500 million years ago beneath the Blue Ridge Mountains and bottled at the source in Marion, North Carolina by Greene Concepts Inc. The water is gently filtered and ozone-treated to ensure purity while preserving its inherent character, with nothing added and nothing stripped away. Nature — not machines — defines its purity and balance.
